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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,384 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8384)
Q&A (456)
Media (1672)
Hannah G.
East Greenbush
108 reviews
Beauty Junkie Expert Level 2
If I could give this more stars I would. This is the best foundation I’ve ever used. I recommend this to everyone and always get compliments. It has the same quality of any high end foundation. Makes pictures look amazing as well. LOVE
Gabby Y.
Peekskill, NY
73 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I really enjoy this foundation. It has a thinner consistency so it feels light on the skin but still has a nice coverage to it. The only thing is it sits a little weird on my skin but I still like it.
Zenaya F.
35 reviews
Beauty Junkie Expert Level 1
This foundation is amazing for the price point. It’s medium coverage, with a smooth matte finish. I was very impressed. The only downfall is the super strong paint odor. But it goes away once applied.
Cori G.
7 reviews
Review for: Cream Beige more...
Perfect drugstore foundation goes on evenly and leaves an absolutely flawless finish! Good for combination skin and there is a huge variety of skin tones! Lasts about 8 hours would totally repurchase!
Tricia B.
San Luis Obispo
92 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory, Classic Beige more...
This oxidizes like crazy on me. And I don’t find the coverage to be anything more than maybe a medium. It does dry down and last though. It feels heavy going on but once it dries it’s very comfortable
Amanda P.
90 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
If you’re looking for a affordable full coverage foundation I highly recommend this product. It gives a really nice long lasting look and very easy to build . The only con is the smell but other than that I would definitely recommend
Kimberly J.
Fairfax, VA
112 reviews
Beauty Junkie Expert Level 2
This has been one of the best foundations i gave ever tried!! I love how this looks in my skin and it doesnt feel like i have anything on when i have this one on. Very cheap byt really good quality!
Grey K.
Lancaster, SC
31 reviews
Beauty Junkie Expert Level 2
This foundation is perfect for photos. It doesn’t flashback and looks fantastic all day. It doesn’t leave my skin oily or greasy. It does start to crack at the end of the day but I love the coverage.
Kendall D.
72 reviews
Beauty Junkie Expert Level 1
I used this foundation to prime my kids. Did a great job! I recommwnd using a dry/damp beauty blender rather than a brush because it looks very cakey. Other than that, great affordable foundation:))
Jess M.
74 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
Fantastic shade selection and it’s so inexpensive for what you get. One of the best full coverage foundations ever. I find it best for not every day, but on occasions you know you’ll be photographed
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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