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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,371 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8371)
Q&A (455)
Media (1670)
Kate P.
76 reviews
Beauty Junkie Expert Level 2
10/10 recommend this product to everyone! It leaves your skin looking flawless and amazing. It goes on so smooth and blends out like a dream. There are also so many shades to choose from and it is SO CHEAP.
Hannah G.
Sonora, ca
7 reviews
Review for: Porcelain more...
Usually I have a pretty hard time trying find a foundation that doesn't break out my face but I have never had an issue with this. The color match was dead on with my skin tone and it mattes up beautifully.
samantha d.
Long Branch
4 reviews
Review for: Soft Ivory more...
i mix mine with a slightly darker shade because of my freckles. (i like a more full coverage look over those dark areas) super buildable and blendable. i love using with a flat top brush over a beauty blender. this is my favorite foundation!!
Hannah B.
5 reviews
Review for: Cocoa more...
I'm always on the look out for a great drugstore foundation with a matte finish for my oily skin and this one was perfect. Easy to apply, great buildable coverage, quick dry and a super wide shade range. A def need for anyone with oily skin!
Bri M.
Las Vegas , NV
16 reviews
Review for: Nude Ivory more...
So first let me just say that I got the wrong shade lol! It's too light for me! But I love how beautiful this foundation looks! Its blends easy! It breaks apart on my nose but I think that's just my skin!
Cora W.
Maysville , MO
394 reviews
Beauty Junkie Expert Level 5
Review for: Soft Beige more...
Love this foundation. Really feels like nothing is on my face! Blends like a dream! Easily applied with beauty sponge or foundation brush! Affordable and has a small arrangement of colors. Highly recommend!
Laura A.
Haverhill, MA
131 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
wet n wild Photo Focus Foundation is my Favorite foundation it beats all the top brands in quality and price it's the best high coverage foundation I've ever tried it covers up all my acne scars.
Deana L.
Euless, TX
136 reviews
Beauty Junkie Expert Level 3
Love this foundation I use it at night when I go out for pictures or just when there will be bright lighting it’s great for outdoors works for dry skin but can also be used for oily skin just if you know how to use it.
Andrea L.
Phillipsburg, NJ
29 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is a perfect match for my skin! It has the right amount of yellow undertones that i need. To me it’s a medium buildable coverage which i enjoy. I absolutely love it paired with the photo focus powder
Aubrie P.
Boston, MA
48 reviews
Beauty Junkie Expert Level 1
I stock up on this foundation. It’s the best quality drug store foundation I’ve ever used. You can’t beat this price and the coverage is perfect! It’s a medium coverage but really easy to build up to full.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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