wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,957 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,805)
Q&A (489)
Media (1765)
Kelsie L.
Wilmington, DE
90 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This foundation is okay. It applies nicely and has a nice finish but it smells so much like paint. The smell goes away after a while tho. I have combo skin and it works fine. I would consider buying again
Esperanza S.
Houston , tx
51 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
This base is converted into one of my favorites has good coverage makes your skin look more beautiful, easy to apply and promises what it says lasts all day and selfies go very well and is very economical.
Angel M.
San Diego
9 reviews
This is surely photo flash friendly and I love the finish to my dry skin. Though at the end of the day it became patchy and cakey, but I still wanted to give it a try so i'm keeping it and still love it!!
Aubrie P.
East Boston, MA
48 reviews
Beauty Junkie Expert Level 1
I stock up on this foundation. It’s the best quality drug store foundation I’ve ever used. You can’t beat this price and the coverage is perfect! It’s a medium coverage but really easy to build up to full.
Andrea L.
Phillipsburg, NJ
29 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is a perfect match for my skin! It has the right amount of yellow undertones that i need. To me it’s a medium buildable coverage which i enjoy. I absolutely love it paired with the photo focus powder
Stephanie T.
Tucson, AZ
128 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
Also another go to foundation for me. It makes my face look flawless. Very easy to work with its not heavy. I use either a beauty blender or a foundation brush and you can also buy this at any drug store.
Cora W.
Maysville , MO
394 reviews
Beauty Junkie Expert Level 5
Review for: Soft Beige more...
Love this foundation. Really feels like nothing is on my face! Blends like a dream! Easily applied with beauty sponge or foundation brush! Affordable and has a small arrangement of colors. Highly recommend!
Julia M.
Swampscott , MA
30 reviews
Beauty Junkie Expert Level 1
One of the best drugstore foundations ever! It’s full coverage without feeling heavy or drying and makes my skin look flawless. Once it’s on it stays put all day. You can’t go wrong with this foundation.
Kaylee M.
New Boston, TX
26 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
such a great product, the smell is weird but it goes on so easily and looks so good it’s hard not to love. it’s a little heavy on the skin so if you have oily skin i wouldn’t recommend, i will buy again.
Alissa J.
Clive, IA
328 reviews
Beauty Junkie Expert Level 4
My holy grail foundation. I love it it works just as well as the ones I have used from Ulta and Sephora. The smell is a little chemically but it fades. It looks so beautiful on the skin and lasts all day!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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