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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Steffyn N.
San Antonio , TX
17 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
Best foundation out there!!!
It matches my skin so well. It last all day and it doesn’t break me out. I have dry skin with an oily t zone and this foundation work so well for my skin. There’s no other foundation like this one. It does have a strong smell but it fades after a few minutes.
Suzanna R.
Sacramento, CA
6 reviews
Review for: Desert Beige more...
I Love this foundation and the best part of it is so Affordable not bad for a everyday foundation you can also use it on a night out! I will definitely recommend itwet n wild Photo Focus Foundation
Melissa L.
Satsuma, FL
152 reviews
Beauty Junkie Expert Level 2
I use the color Rose/Ivory. It is a lightweight formula. The coverage can go from sheer to full, depend on how you apply. Doesn't make my skin oily. I recommend this product. It is cheap and a decent product.
Courtney K.
Mountain View, AR
73 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This was honestly was not worth the money in my opinion. It wasn’t very buildable and it separated after just an hour or two on my face. It seems watery. I did however like the spatula to apply it to the face.
Ariel🖤 m.
el paso
6 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
I really like this foundation it is really natural for everyday. I’m sure you can build it up if you’d like. I like to use a sponge with this foundation and it is really affordable and I really recommend it!
Lauren D.
131 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
Personally for me this is not my favorite drugstore foundation . I think it is a hit or miss , some people love it and some people hate it ! It is easy to apply and decent coverage but idk if I would but it again.
Amanda O.
Seven Hills, OH
7 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
I recently bought this after much hype. I have the shade soft ivory. I had a really hard time finding a good shade in the drug store so I ended up finding this one at ulta. It seems the drug stores mostly carry the pink undertoned shades rather than the yellow undertoned ones. This shade is a little too fair for me but the shade in the same family above it is too dark so I may mix them sometime. I really like the finish of this foundation. I wouldn’t say it lasts all day though. I noticed after wearing it through the work day my chin starts getting greasy from wearing this when I haven’t really had that problem before. I don’t like the weird spatula thing. Unless you constantly have a plate or something in front of you there’s nowhere to put the foundation unelss you put it directly on your face and that will jut introduce all kinds of nasty bacteria into your bottle. A pump would be so much better for this product. Also the smell. It has a HORRIBLE chemical smell. If they could change to a pump and get rid of that awful smell this foundation would be perfect even if it doesn’t wear all day. It really is beautiful. 
Chelsea M.
Drexel Hill
23 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
I love this product so much. I use it in my freelancing kit on brides and daily on myself. It comes in so many shades at such an affordable price. It's light yet full coverage and looks incredible in photos.
Bianca G.
74 reviews
Beauty Junkie Expert Level 2
Amazing affordable foundation! It goes on medium coverage, but is completely build able. I also find that it does not get cakey or cling to dry patches. I recommend using it with a beauty sponge rather than a brush!
Katie D.
43 reviews
Beauty Junkie Expert Level 1
Hands down the best drugstore foundation on the market, it’s amazingly moisturizing and has great coverage and can be built up to a full
Coverage. Long lasting and looks amazing on the skin, my new favorite!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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