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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,388 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8388)
Q&A (456)
Media (1673)
Brittany W.
Dallas, TX
105 reviews
Beauty Junkie Expert Level 2
Review for: Caramel more...
Been in love with the wet n wild Photo Focus Foundation going on a couple months now of using it. The shade is a tad bit to dark but I make it work. Its not full coverage but very buildable without it looking cakey. In my eyes its a winner!
Mo K.
Nyack, NY
116 reviews
Beauty Junkie Expert Level 3
This wet n wild Photo Focus Foundation  has been very hyped up and since it is summer and I'm tan I decided to pick it up! At under 6 bucks I had very low expectations, but was pleasantly surprised! It applies well and evenly with both a beauty sponge and a brush. It has medium coverage that is buildable without looking cakey. It definitely needs to be set, as it is a little sticky initially after application, but once set it does not move. I have a problem with foundations breaking up on my nose, but this has not happened to me with this foundation! While it does have a matte finish, it only lasts 4-6 hours before blotting is necessary. Depending on how oily your skin is you might not mind this. I do not mind the glow I get with this foundation! I have used this foundation with a number of different primers and powder products and it worked well with all of them.

The best thing about this foundation is the finish, it looks like skin and like you're not wearing makeup. This foundation does not sit on top of your skin, which helps give it that true skin-like finish. It also looks AMAZING in pictures. It gives you a flawless airburshed look, without looking retouched. I have not experienced any flashback with this foundation!

If you're at your local drugstore I definitely recommend picking this up! I will definitely be picking up a lighter shade in the winter. 

Jennifer T.
12 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
I really enjoy the foundation the color was perfectly matched to my skin. I would say that the foundation set a little dewy. It has medium coverage but you could totally built it up to full coverage. I dont know if I would buy it again thought.
Alisha B.
Aransas Pass, TX
17 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Excellent price! Great color match! Unfortunately a little too oily and not great coverage. I could still see freckles and blemishes. The foundation also began to break up around my nose after about 3-4 hours.
Suzanna R.
Sacramento, CA
6 reviews
Review for: Desert Beige more...
I Love this foundation and the best part of it is so Affordable not bad for a everyday foundation you can also use it on a night out! I will definitely recommend itwet n wild Photo Focus Foundation
Courtney K.
Mountain View, AR
73 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This was honestly was not worth the money in my opinion. It wasn’t very buildable and it separated after just an hour or two on my face. It seems watery. I did however like the spatula to apply it to the face.
liz r.
94 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige, Classic Beige more...
i love this foundation so much !!! it’s so matte and natural ! the only problem is i can never find my color so i use a mixer but it is very long lasting and does not make me oily i bought 4 times already :)))
Steffyn N.
San Antonio , TX
17 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
Best foundation out there!!!
It matches my skin so well. It last all day and it doesn’t break me out. I have dry skin with an oily t zone and this foundation work so well for my skin. There’s no other foundation like this one. It does have a strong smell but it fades after a few minutes.
Meagan P.
West Babylon , NY
53 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
I loved this stuff for about a month. After that it changed. It became extremely caked looking on my face. I thought it was just inmy head until livloveshermakeup on YouTube said the same thing. It’s a great option if you are tight on money but other than that I’d pass
cora s.
19 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
It nice foundation I would recommend it if you are getting in to makeup because it is easy to apply and it last’s all day. It is good for oily or combination skin. I would buy this again but it is kinda runny.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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