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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Haley L.
Eagan, MN
21 reviews
Review for: Cream Beige more...
This is the greatest foundation from the drugstore I have ever tried. I use many high end foundations and tend to reach for this over them all. It’s full coverage yet doesn’t feel heavy on the skin. Love, love, love. Affordable and lasts all day? Count me in.
julie G.
20 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I love the coverage. It was supper affordable and had no flashback!!! It’s lightweight, but full coverage. It’s close to dewy, but not yet matte. It has a good shade range for lighter skin tones, but not for darker tones.
Karlee R.
Fitzgerald, GA
120 reviews
Beauty Junkie Expert Level 2
This is my favorite drug store foundation! It does have a very distinctive smell (it smells like paint) but it stays on all day and looks amazing! Just wish they had more shades. I mix soft beige and nude ivory to get my shade!
Sophia L.
338 reviews
Beauty Junkie Expert Level 5
Review for: Classic Beige more...
This foundation is great for every day where it’s super late like it’s your skin and just enough coverage! It does have a bit of an oder but nothing that you can’t handle for the price I believe this foundation is amazing!
Allie C.
66 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
This foundation smells like paint!! It felt really heavy on my skin as well. I have clear skin and this broke me out. I had heard so many great things about it, but it absolutely didn’t work for me. I would not recommend this.
Sierra E.
17 reviews
I love this foundation! I have oily skin and this foundation doesn’t make me more oily than I already am, I also love that this foundation has an applicator on it so it’s easier to apply. The only thing I would change is that this product smells like paint.
Jazmine B.
Mauston, WI
32 reviews
Beauty Junkie Expert Level 1
This is one of my favorite foundations. It's very buildable and easy to apply. They way it blends out is very easy and simple as well and the price? Absolutely affordable like I'm talking 6 bucks. You can not beat that!
Angela R.
Carrollton, OH
96 reviews
Review for: Cream Beige more...
I really love this Foundation. It helps my makeup stay on and it is long-lasting. It also matches my skin color the best. It's a good size and good for the price.
Danya R.
Auburndale , FL
18 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This is one of the best foundations I have ever used drugstore or high end. The only down side is the smell but it doesn't linger on to the face. Its a semi-matte finish and lasts all day. It is medium coverage but extremely build-able. Bronzer concealer highlight and powder all layer beautifully.  
Faith R.
Raleigh, NC
35 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
I was not impressed with this foundation. It’s hard to get a perfect color match to begin with, but it seems to oxidize and turn even more orange as it sits on my face. Not a full coverage, not worth it to layer it on.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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