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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (455)
Media (1669)
Virginia O.
Pasadena, TX
432 reviews
Beauty Junkie Expert Level 4
Review for: Desert Beige more...
This is a medium to full coverage foundation I have dry to a combination skin works great for me the only problem I have with this foundation is the smell other than that it helps eliminate photo flashback last about 10 to 12 hours
Mariahelisabeth_18💜💄 r.
80 reviews
Beauty Junkie Expert Level 2
I love using this foundation it blends so well , its long lasting, easy to apply , I use it almost every time I do my makeup , the shade I get is rose lvory, I bought it once at Walmart and than again on the Ulta beauty app ❤️
Clarissa H.
73 reviews
Beauty Junkie Expert Level 1
This product is an affordable drugstore brand. The foundation has a paint smell that doesnt last longer than 10 seconds but overall works for a medium coverage. It is very buildable for a full coverage. It is also lighr weight
Jasmine R.
54 reviews
Beauty Junkie Expert Level 1
Love how it doesn’t look too heavy on the face and I love the coverage and the color choices. The only problem is the smell sorta reminds me of paint thinner and it doesn’t have a pump but it’s okay I use the spatula to apply it to my face
Frances R.
Antioch, TN
111 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
No me gusta su olor y tiene buena cobertura a pesar de ser ligera pero marca mis lineas de expression de la sonrisa y eso no me gusta pero nada que no se pueda areglar
Lyndsey B.
Green Bay, WI
105 reviews
Beauty Junkie Expert Level 2
For being drugstore and such a low price this stuff is amazing! I’m astonished. I love the finish and the quality. It is so beautiful and had my exact shade. I’m really impressed and I hope wet n wild keeps killing it with awesome make up lately 😍
Cameron F.
Tuscaloosa, AL
88 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory, Shell Ivory more...
I love this foundation. It’s super affordable and stays matte. It’s super light feeling yet gives good coverage. I mix the two colors and it’s my best color match out of any foundation. I would recommend anyone to try it out.
Raelyne🌾❣️ S.
10 reviews
Review for: Soft Beige more...
This is a great drugstore foundation. It’s only $5-$6 for a completely full coverage foundation. It smells like paint but it’s suttle so I don’t mind. It does dry down completely matte so if you have dry skin I would recommend using a hydrating primer underneath to prevent dry spots. 10/10 would recommend.
Kylie W.
87 reviews
Beauty Junkie Expert Level 1
This might be the best foundation I have ever used. It stayed matte throughout the day all though it did get a little oily by the end of the day. It didn't oxidize one but & it was easy to apply with the plastic applicator.
Stacey O.
Montgomery , AL
124 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige, Bronze Beige more...
I mix these foundations together to get the perfect color. I was surprised with how well this foundation lasted on my skin. Plus the coverage is amazing! I would definitely recommend if you are in a budget and need a good foundation!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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