wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,973 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,818)
Q&A (492)
Media (1765)
Laurel P.
60 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I have a love hate with this product. The shade range is beautiful, but can be dry if I don’t moisturize first. I really like the spatula you can use to apply it with and it has a matte finish. I would recommend to anyone with oily skin but NO ONE with dry skin.
Annslee S.
24 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This foundation is awesome for the price. It is full coverage. I always get compliments on my makeup when I wear it. It also doesn’t cause flashback. I have dry skin and works great on me. I have repurchased several times.
Vlada S.
43 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I like how this foundation looks on the skin but when I use it every day I noticed it clogs my pores. Also the smell could be better. The shade Soft beige matches my fair skin pretty well.
Robin w.
Corinth, new york
97 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
This is an amazing drug store foundation ..I use this in all my Instagram pics it really does photograph well and gives you a skin smoothing look without having to use a filter ..I would recommend this all day to anyone ..
ᒪIᒪᗩ ᗰ.
24 reviews
Beauty Junkie Expert Level 1
Love this foundation! Has good coverage, about medium can build it up. I have oily textured skin. Colors are great. I got mine from Walmart. Wears great about 8 hours of wear. Will buy again. Down side is smell but goes away, didn't bother me. Might some people
Simay T.
64 reviews
Beauty Junkie Expert Level 1
This foundation is one of the best drug store foundations and it is sooo affordable! It blends like a dream and looks flawless on the skin. It looks amazing especially on the pictures, it blends easily with other products.
Martina M.
72 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is one of the most affordable foundations you can buy. I didn’t have very high expectations, but after purchasing, I was pleasantly surprised. Photo Focus has great coverage, but doesn’t feel heavy. Love!
Ashleigh L.
Lakewood, WA
233 reviews
Beauty Junkie Expert Level 3
I head of this foundation from the beauty guru's I follow on YouTube. They were raving about coverage you get for just $5. And there bot wrong! It really is a great drugstore foundation. I was impressed. Good job wet n wild!!
Whitney I.
Greenville, SC
33 reviews
Beauty Junkie Expert Level 3
Aside from needing to broaden their shade range on the super light-dark ends..... THIS IS MY NEW HOLY GRAIL!!! Sis just comes through in natural light, golden hour, and selfie mode! I reach for this even over my high end counterparts! #wildones
Jhoanna R.
Kearns , UT
29 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I love this foundation I have dry skin and this one doesn’t dry my face out ! It goes on smooth and last s all day it is also very affordable under $5 . I would recommend this foundation from wet n wild .
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.