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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (457)
Media (1673)
Ambreen S.
12 reviews
Beauty Junkie Expert Level 1
Review for: Desert Beige more...
wet n wild Photo Focus Foundation it is almost full coverage and super affordable. Just keep an eye on the sale at Walgreens/cvs if you want to stock it. Easy to apply, love the spatula provided. I would buy it again.
Morgan C.
South Lyon
81 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
For $5.99, this foundation is amazing! Gives a wonderful finish, medium coverage, lightweight, and lasts pretty well on my skin. I was hesitant to purchase due to others citing oxidation but I didn’t experience that. I love it!
kaylah T.
70 reviews
Beauty Junkie Expert Level 2
This foundation blends in beautifully for natural radiant skin. It's 100% cruelty free as well as having no flashback. It's been tested under 7 light conditions and is super affordable wet n wild Photo Focus Foundation
Samantha S.
East Prairie, MO
15 reviews
Review for: Porcelain more...
This foundation looks good at first. But after about 2 hours it’s starts breaking apart and looks horrible on my skin. I have dry skin with an oily t zone. The application is easy as it blends well but the wear time is not good.
Samantha R.
Edinburg, TX
16 reviews
Beauty Junkie Expert Level 1
This product is really good for my oily skin! Although I do mix it with another foundation to get my right color skin, I still love it the times that I have used it alone is one of the best foundations ever! And I totally need to buy another one soon
mary y.
inwood, WV
118 reviews
Beauty Junkie Expert Level 4
This is definitely an affordable foundation! It blends out pretty well you can build it up. It lasts good amount of time and the shade range is pretty good the only thing I don’t love is the applicator other then that I like it!
Evelyn L.
Pflugerville, TX
36 reviews
Beauty Junkie Expert Level 1
Love love love. I am always buying this foundation because it works so well, it blends beautifully into the skin and it looks natural. Sometimes if I have spots I have to apply more foundation but that's ok. I love this so much
Aimee N.
11 reviews
Review for: Soft Ivory more...
This is a great every day foundation! It’s a thin, light foundation w/ great coverage & lasts about 8 hours on me before I feel I need to touch up. I use it w/ the Real Techniques Complexion Sponge & it blends out w/ minimal work. I would purchase this product again.
Mariahelisabeth_18💜💄 r.
80 reviews
Beauty Junkie Expert Level 2
I love using this foundation it blends so well , its long lasting, easy to apply , I use it almost every time I do my makeup , the shade I get is rose lvory, I bought it once at Walmart and than again on the Ulta beauty app ❤️
Virginia O.
Pasadena, TX
432 reviews
Beauty Junkie Expert Level 4
Review for: Desert Beige more...
This is a medium to full coverage foundation I have dry to a combination skin works great for me the only problem I have with this foundation is the smell other than that it helps eliminate photo flashback last about 10 to 12 hours
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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