wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,200)
Q&A (519)
Media (1819)
Tien T.
Kentwood, MI
19 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I have the shade buff bisque which is slightly lighter than my skin tone right now. I usually wear MAC studio fix NC35 and Bare Minerals in shade golden nude 13 for comparison. For 5$, this is a great foundation for flash photography! It blends beautifully into the skin. The only downside of this foundation is that it feels heavy if I try to build the coverage, and makes my skin feel greasy and gross. However, one light coat looks great on my skin!

*NOTE* I had a few breakouts after using this foundation for the first time and I still occasionally get breakouts after using this product. I will probably not repurchase it because of this.
Taylor R.
Sandy Hook, CT
281 reviews
Beauty Junkie Expert Level 5
Purchased at: CVS
Review for: Buff Bisque more...
This foundation is amazing. This is a medium coverage foundation, and if you want you can build it up to full coverage. If I don’t set it right away it does crease a lot which is my only issue. But this is a creamy foundation and it’s super easy to blend out and apply. It dries relatively fast and like I said, just make sure to set it pretty quickly after application. It’s such a great drugstore foundation, and it works so well with my combo sensitive skin! It’s lasted the longest for me on my 8 hour school days!
Jennika D.
Shelton, WA
40 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Review for: Rose Ivory more...
Amazing product for the low price point, does have an off-putting smell at first but goes away quickly and doesn't show up at all once on the skin. Gives a beautiful matte finish, would definitely but it again!
Kayla C.
33 reviews
Review for: Buff Bisque more...
I’ve always been one to purchase higher-end foundations rather than the drug store brands, but lately I have had a very difficult time finding a new high-end foundation that provides optimal quality for the price. When I saw that Wet N Wild Photo Focus foundation was promoted by Tati Westbrook on YouTube, I jumped to my nearest Walgreens to try this foundation out. I was truly astonished at how well this foundation performed and looked on on my dry skin! I’ve been using this foundation for over 4 months now and continue to love it! This foundation is only $6!! You can’t beat that!

The only downfall that I have about this foundation is the amount in which it oxidizes (turns orange) over time. It’s definitely not an immediate oxidation, it starts to turn color during the day. It’s not a terrible oxidation but I do highly recommend going a shade lighter in order to even out the color shift that the oxidation will give. I also don’t love the fact that this isn’t a full-coverage foundation but it does cover enough for me to work with.

With all said, I do highly recommend this foundation if you are looking for one of the best foundations for low coin 😂
Carrie L.
45 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
This is one of the first drugstore foundations I've really liked. I apply with a sponge and let it dry down before I powder. It's a buildable medium coverage and easily went over the textured parts of my skin.
Alyssa H.
279 reviews
Beauty Junkie Expert Level 4
I really expected to leave a negative review on this product BEFORE I even tested it. I have tried several other highly rated matte foundations and been extremely disappointed. I felt as though they brought attention to my fine lines and wrinkles and aged my skin. Regardless of the amazing reviews I read, I had really just come to the conclusion that matte foundations were only for youthful skin (and I am only 40!)

I tell you what, Ever since I put this on, I have continued to reach for it. It is by far, the best matte foundation I have tried and I am shocked that it is a Wet n Wild brand. It lasts all day- much better than a few other foundations I had been wearing.

On application, it has a smooth and creamy texture and easily blends out. I really don’t feel like I use a lot and I get a really good medium coverage with no streaking. Very glad I took a risk with this product. For $5 foundation- it is worth you taking the risk too!
Marissa M.
San Diego, CA
29 reviews
Beauty Junkie Expert Level 1
This is my favorite foundation, buildable coverage, comfortable, and always looks flawless! The only downside is the smell which is weird at first but honestly you get used to it and I totally dont even notice it anymore! I've gotten my roommate and sister hooked on it too, works for their different skin types, (oily, combination) as well as mine (normal) it lasts a super long time and just is so beautiful!
Rachel H.
25 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
Pretty good formula. I would say medium coverage, maybe buildable probably depends on skin type. I have combination skin and if I build it up too much it would break up in my oilier spots. It is very lightweight on the skin which is nice, but I definitely have to powder after applying this or it doesn’t dry down fully. It allows for powder products to build on top of it okay, so long as you have powdered beforehand. It does not produce any flashback which is awesome if you want to wear it to a special occasion. It does last pretty long I would say, I wore it 12 hours yesterday and it looks great until the 9 hour mark and even then only started to break down only a little bit.
Nikki N.
Lenexa, KS
420 reviews
Beauty Junkie Expert Level 5
Review for: Soft Beige more...
I have been seriously impressed with wet n wilds recent releases. This is one of the reasons why. This stuff matched my skin perfectly. It was lightweight and allowed my skin to breath but still gave me full coverage. It also blends in so smooth & evenly. My favorite thing about it is the airbrushed blurred finish it gave me....it reminded me of a higher end foundation. This is an incredible foundation that blurs and hides all of my imperfections. I definitely recommend it as a lightweight full coverage foundation.
Malori M.
Vestavia Hls, AL
354 reviews
Beauty Junkie Expert Level 5
Review for: Soft Beige more...
I absolutely love this foundation for the price! I find it kind of similar to MAKE UP FOR EVER Ultra HD Foundation for so much cheaper! I did break out really bad the first time i used it so I’m not sure if that was this foundation or something else in my routine. It could just have been my face getting used to the cheaper makeup, but it hasn’t broken out since the first time so I still enjoy it! Definitely recommend as a good full coverage foundation if you’re on a budget!
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.