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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,381 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8381)
Q&A (456)
Media (1671)
Lisa S.
146 reviews
Beauty Junkie Expert Level 2
Finally got to try this foundation and love it goes on smoothly and leaves my face looking flawless and covers my pores great. For the price is right! Definitely recommend it!
Rea N.
Chicago, IL
62 reviews
Beauty Junkie Expert Level 1
Light weight and long lasting! Although it seems matte, it does have a slightly natural finish so it looks like your skin. The foundation will melt right in. It works well with the other cream products I put on my fave. And the price?! $4?!
Mackenzee S.
Evansville, IN
37 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
This Wet n Wild foundation!! Where do I even start? This sits so nice on the skin, and doesn’t look cakey! Such a smooth, natural finish! Your skin but better! Comes in a wide variety of shades also! I have repurchased this multiple times 😍
Jordan B.
Seneca Falls, NY
83 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory, Soft Beige, Porcelain, Nude Ivory, Shell Ivory more...
THIS IS HANDS DOWN ONE OF THE BEST FOUNDATIONS IVE EVER USED! I will always have this foundation in my collection! It lasts so long on the skin and just makes your skin look flawless. It’s has a soft matte finish! I recommend to everyone!
Megan B.
Louisville, KY
60 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This is a very affordable and nice foundation. I was a bit skeptical about it at first but I honestly fell in love with this. It is full coverage and last all day long. Also is doesn't have an oxidiatizing effect like most foundations do.
Mikey M.
Sacramento, CA
34 reviews
Beauty Junkie Expert Level 1
Went to Win Co and saw this thinking I could mix it with a darker foundation but by a miracle for the first time ever found a drugstore foundation that not only matched me perfectly but was so easy to put on and coverage was amaxing!!!!!!
Golkarcha C.
south Korea
12 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I love this foundation even though it's not a full cover, I still love this foundation. It doesn't make my skin feel itchy and make my skin look normal and natural.
Tiffany B.
Greensboro, NC
47 reviews
Beauty Junkie Expert Level 3
I. Hate. Testing. Foundation. It's expensive, the shades are never really the same across the board, and you have to try it with different primers, etc. etc. I'd just recently wasted $40 on the Urban Decay All Nighter Foundation when my friend suggested that I try this one. It took a while for me to find it (I wasn't actively looking, just checking stores when I would need to go there,) but I ended up finding a good range of shades at Walmart. Kinda stinks though because I do not like shopping in Walmart... Oh well. I tried this with my favorite water based primer, and I was immediately skeptical due to the smell. Ya'll there ain't a nice way to say this: it smells like straight up acrylic paint that you used to finger paint with as a kid. This foundation is medium-full coverage surprisingly, and it is not heavy. I'm preeeetty sure I use Porcelain, because I'm pale and yellow undertoned so I just always reach for whatever is lightest and add my own drops to adjust. The foundation gave me a smooth finish (applied with a brush, softened with a beauty blender) and did not appear cakey. The lasting power was actually pretty impressive, I got about 5-6 hours out of it which is 2-3 more than I normally get with my NYX water based foundation. I set this with powder and a setting spray. I do prefer a more dewy, lighter coverage foundation these days, but I love having this when I need a bit more and want a matte finish. 

TL;DR - Does it live up to the hype? I think so! Missing the last star for the smell. Not a bad risk price if you're still skeptical, I'm out $40 for my UD foundation that I detest...
Zaliyah Z.
Chicago, IL
166 reviews
Beauty Junkie Expert Level 3
I heard so many good things about this foundation so I finally decided to buy it for myself. It’s amazing although it does smell a bit like paint but it’s great and I love it
Lacosta L.
19 reviews
Beauty Junkie Expert Level 1
So far I have had this foundation for a month and it has still amazed me by its coverage and how well it stays on and how well it blends into the skin I’m totally obsessed with this foundation and I got it for only $5.00 at Walmart it is amazing and not pricey I love this product !
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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