wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,201)
Q&A (519)
Media (1819)
Skyela H.
Washington, IN
394 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
These smell like paint but if you can get past that they are pretty good. One layer still lets ur freckles peak through, but it is very buildable. It can be built to a nearly full coverage in my opinion. The price is what makes this worth it!!!
Sheri N.
304 reviews
Color: Golden Beige (a little too yellow for me)
Finish: Matte but gets dewy throughout the day
Coverage: Medium but buildable
Application: Spatula! (pretty convenient)
Price: $6

This is a REALLY GOOD drugstore foundation. I bought it because literally everyone was trying it and it was a little challenging for me to pick my color so I opted for golden beige. It's a little toooo yellow for me but I mix it with a lighter foundation. Overall coverage is light to medium but more on the medium side. It's definitely buildable and will NOT look cakey at all. The finish is matte at first but throughout the day, it does get dewy and may look oily. I personally think the smell of it is a little overwhelming at first but you'll get used to it. It just has that typical foundation smell but this one in particular is a little strong.

I have noticed that it looks more natural with my beauty sponge.
With a brush, it definitely does cover more but it can look cakey if you put too much on.

Worth it? Yes! If you're someone with dry skin, this is perfect for you.
I have oily to combination skin so on my dry parts, it looks great. On my T-zone as well as my cheek area, I do get oily but the coverage is long-lasting. Hope this helps!
Sasha S.
64 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This product is a wonderful drugstore foundation. The scent could be a little off putting in the bottle but it does not linger once applied to the face. Medium/Full coverage and for my dry/normal skin it sits well all day & doesn’t move around.
Emily G.
Brentwood, TN
13 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
The best drugstore foundation i’ve tried! i recently got a tan and my high end foundation didn’t match my skin tone so i bought this and love it! i’ve gotten so many compliments on it! it doesn’t look cakey and lasts all day with setting spray!
Review for: Buff Bisque more...
I got this to check it out and see if it was worth it buying expensive foundations or if I could go cheap but look fabulous and it’s very lightweight and full coverage. I would totally recommend this and hopefully u guys like it as much as I did and also it’s perfect for me because I don’t like full coverage buh I don’t like light coverage
Ashley M.
27 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
Wet and wild foundation I hate the paint smell of it. I wasn’t know I stop using it. Yes i guess you can say easy to apply. Not egough coverage for me but sorry. No I won’t buy again Unless the take paint smell away. wet n wild Photo Focus Foundation
Alexis L.
38 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
One of the best affordable foundations I’ve ever came across , last a whileeeeee , easy to blend and apply . Besides the smell that smells like paint , but the price would definitely make up for that lol !
Valeria Z.
Baldwin Park, CA
33 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I have tried this foundation in golden beige it's amazing I love it . It covers all my pimples & acne . I would say it's full coverage . It even comes with it's own brush so it makes it easier to apply , I would definitely recommend to other people to buy this foundation!
Ruby T.
Bronx, NY
117 reviews
Beauty Junkie Expert Level 2
I love this foundation it literally gives me full full coverage and leaves a very smooth finish on my skin the applicator is a little spatula which I don't mind. The only downside is the smell it smells like paint but other than that I love it
Alex S.
116 reviews
Beauty Junkie Expert Level 2
This was a total miss. I've tried it a few time and different ways, and I just can't get it to look like skin. It settles into every line or wrinkles and just makes me look old. The only thing I liked was the color because it matched better than any of my other foundations.
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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