wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,985 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,831)
Q&A (498)
Media (1774)
Dennise R.
Edinburg, TX
53 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
I just recently bout this foundation and I have to say that it really is as good as they say. I’m shade classic beige and it matches perfectly. I also bought the pressed powder and then both together do a good job in making my skin look flawless.
Araseli R.
156 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
I love this foundation! Works perfect for my oily skin and leaves it looking so flawless! Already on my second bottle. It dries down but not leaving it matte matte but not sticky feeling so during the winter I dont really set it and don’t budge !
Kimberly S.
Brownsville, TX
69 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
Y’all this foundation does wonders!!! For it only being less than $5 it’s full coverage and long lasting! The only downfall about this that it smells like paint but other than that it works so well! It blends easily and it’s easy to work with it!
Lizzie S.
Ames, IA
261 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
For the price, this foundation is really really good. The coverage is amazing. It does seem to cake off towards the end of the day. It also clings to some of my dry spots. I also don’t enjoy the smell of it either. But overall really good drugstore foundation!
Cayce H.
Louisville, KY
192 reviews
Review for: Porcelain more...
Very mixed feelings. I purchased this because I was told it was a dupe for Makeupforever HD foundation. Coverage wise; yes. Very similar. Very good coverage. BUT the smell. Will knock you on your behind. Smells like cracking open a can of paint.
Review for: Buff Bisque more...
I got this to check it out and see if it was worth it buying expensive foundations or if I could go cheap but look fabulous and it’s very lightweight and full coverage. I would totally recommend this and hopefully u guys like it as much as I did and also it’s perfect for me because I don’t like full coverage buh I don’t like light coverage
Sheri N.
304 reviews
Color: Golden Beige (a little too yellow for me)
Finish: Matte but gets dewy throughout the day
Coverage: Medium but buildable
Application: Spatula! (pretty convenient)
Price: $6

This is a REALLY GOOD drugstore foundation. I bought it because literally everyone was trying it and it was a little challenging for me to pick my color so I opted for golden beige. It's a little toooo yellow for me but I mix it with a lighter foundation. Overall coverage is light to medium but more on the medium side. It's definitely buildable and will NOT look cakey at all. The finish is matte at first but throughout the day, it does get dewy and may look oily. I personally think the smell of it is a little overwhelming at first but you'll get used to it. It just has that typical foundation smell but this one in particular is a little strong.

I have noticed that it looks more natural with my beauty sponge.
With a brush, it definitely does cover more but it can look cakey if you put too much on.

Worth it? Yes! If you're someone with dry skin, this is perfect for you.
I have oily to combination skin so on my dry parts, it looks great. On my T-zone as well as my cheek area, I do get oily but the coverage is long-lasting. Hope this helps!
Cara S.
Daytona Beach
152 reviews
Beauty Junkie Expert Level 3
I absolutely love this Foundation. This is another item that I bought because I saw it on Instagram. This full coverage Foundation is absolutely beautiful and it pairs so nicely what the photo Focus concealer. It has a great and does not at all.
Tara D.
149 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I love love love this foundation! It’s so easy to apply and blend into my skin and leaves it looking so smooth and matte! It lasts all day and doesn’t oxidize much.... its cruelty free and the price is awesome, especially for such a good product
Alex R.
south bend
9 reviews
Review for: Golden Beige more...
Eh, i honestly never reach for this foundation because it really emphasizes texture and pores around my nose and clings to dry patches. It’s definitely not the worst and i did like it for a while but I’ve since found better products for my skin
Melissa L.
Olympia WA
117 reviews
How do you recommend applying this with this applicator?
Geraldine C.
Miami, FL
45 reviews
I think my Wet n wild photo focus foundation is giving me pimples. Does it happen to you? wet n wild Photo Focus Foundation
Carla M.
46 reviews
Is this product good for dry skin?
Emily M.
poway, CA
29 reviews
This foundation is only like $3 at Ulta starting tomorrow, I have combo skin but it can be controlled with moisturizer and products. For the price it seems like it’s worth a try. Is it actually worth the trip?
Yumna Y.
Ajman, Ajman
72 reviews

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