wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,571 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8571)
Q&A (460)
Media (1717)
Stephanie J.
Colorado Spgs, CO
52 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is an amazing foundation! It has really good coverage, matte finish, it’s easy to apply and blend , also does well when putting things on top of it! Super lightweight. Works especially well with the photo focus primer. And I would definitely buy it again!
Brianna R.
Gulf Shores
11 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
wet n wild Photo Focus Foundation One of the best drugstore foundations in my opinion!!! I bought this at WalMart. The packaging is very sturdy. This is very cheap. I would definitely recommend that you spend the $6 and try this out.
Alex S.
116 reviews
Beauty Junkie Expert Level 2
This was a total miss. I've tried it a few time and different ways, and I just can't get it to look like skin. It settles into every line or wrinkles and just makes me look old. The only thing I liked was the color because it matched better than any of my other foundations.
Yennhi V.
Pennsauken, NJ
59 reviews
Beauty Junkie Expert Level 2
This is my favorite drugstore foundation. It's so affordable and the coverage is amazing. I find myself reaching for this foundation over my higher end foundations. The applicator makes it easy to get product and put on the face. The only down side of this foundation is the smell but I can overlook that because the finish and lasting power is superb. 
Valeria Z.
Baldwin Park, CA
33 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I have tried this foundation in golden beige it's amazing I love it . It covers all my pimples & acne . I would say it's full coverage . It even comes with it's own brush so it makes it easier to apply , I would definitely recommend to other people to buy this foundation!
Ruby T.
Bronx, NY
115 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I love this foundation it literally gives me full full coverage and leaves a very smooth finish on my skin the applicator is a little spatula which I don't mind. The only downside is the smell it smells like paint but other than that I love it
Meaghan D.
10 reviews
Review for: Porcelain more...
Once you find the right type of application that works best for you (sponge,brush, etc) it is awesome. It does last and definitely no flashback. Once I set the concealer it looks great. The applicator is such a great addition to the product.
Shelli B.
22 reviews
Beauty Junkie Expert Level 1
This is my go to foundation, I mix shades soft beige and nude ivory to get my preferred shade to match my skin tone. Another mixture I love is matching this foundation with the Maybelline matte and poreless foundation for a long lasting wear
Daniela Y.
5 reviews
Review for: Cream Beige more...
Honestly....I can’t live without this!
Tried everything - YSL, Lancôme, NARS...nothing can top this foundation.
Easy to apply
Blends effortlessly
Beautiful finish
Medium to full coverage
If you don’t mind the smell...this is honestly the best product I’ve ever tried.
I have an oily t-zone but the top of my nose gets so dry and flaky and this is the only product that seems to handle my dry nose.
Bernadine L.
St Charles , IL
111 reviews
Beauty Junkie Expert Level 2
I recently started using this foundation and it’s quite amazing for the price!! I bought it for FIVE dollars. Incredible. And it’s super light weight but covers awesome!! I am def going to purchase again and I have already recommended to my friends!
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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