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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Emery S.
Lyndhurst, OH
103 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
Hands down the best foundation (drugstore) I’ve ever used. It looks flawless on my face and I love it. They have a good color range & the applicator is pretty cool. It gets a little oily as the day goes on but just reapplying powder is a quick fix.
vanessa t.
Sylmar, CA
21 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I’m so in love with this foundation. The coverage is so amazing and leaves my skin look so nice! The only downfall to it is the smell. The smell reminds me of paint thinner but if you can get passed that it’s such an amazing buy for less than $10!
Ashley L.
Cadet, MO
64 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is my all time favorite foundation! I’ve repurchased quite a few times! When I have some color I’ll use shade shell ivory. I seriously am so in love with this Gouda toon and the photo focus line!
Abby H.
64 reviews
Beauty Junkie Expert Level 1
Very flexible in the looks this can achieve. This is buildable. It gives my skin a glow that most foundations (even prestige brands) cannot do. The only downside to this is a slight chemical smell, but for the price, this is amazing!!! I use this every single day.
kiana i.
32 reviews
Beauty Junkie Expert Level 1
This foundation makes my skin look poreless and all my acne scars are covered. It feels lightweight, the price is affordable, and it can be found at your local drugstore. I would recommend this product to anyone who is looking for a good drugstore foundation. :)
Hannalia D.
1 review
Review for: Golden Beige more...
This foundation is an all five start for me , very good for oily skin because it drys matte and can hold for a whole day . It isn’t really full coverage but you can build it up and still have a light feeling to it . Great for photography because no flash bucks & the applicator is very neat .
Gabriella L.
Boston, MA
12 reviews
Review for: Bronze Beige more...
This foundation smells horrible. The coverage is sheer to medium at best. The foundation also skips and sticks to any and all dry patches. Mixing in a drop of oil helps the dry patches problem a bit but the foundation can still look a bit splotchy.
Katelyn C.
Northampton, PA
191 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
I love this foundation. It blends beautifully and looks flawless on my skin. I typically have some minimal breakout and it covered everything up. Such a great base to wear all day. I love that they tested it under different light conditions and you can tell it looks great in photos. For the price it is SO worth it!
Ally R.
52 reviews
Beauty Junkie Expert Level 1
Review for: Mahogany, Golden Beige, Porcelain, Classic Beige, Nude Ivory, Toffee, Shell Ivory, Caramel, Rose Ivory, Cream Beige, Cocoa, Espresso, Buff Bisque, Mocha, Soft Beige, Peach Natural, Amber Beige, Bronze Beige more...
This foundation completely amazed me. It has a very buildable coverage and never makes my face look cakey. There is a good variety of colors as well. It also lasts all day. You seriously cannot find anything better than this for nearly this cheap.
Ali 🌿.
12 reviews
Beauty Junkie Expert Level 1
Review for: Peach Natural, Amber Beige more...
These two colors aren't my skin type individually but when I mix them together the look perfectly. I have been impressed by the wet n wild products especially the foundation it gives me full coverage and it's not so heavy on the face if you know how to distribute evenly. I love the products.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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