Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Katelyn C.
Memphis, TN
322 reviews
Beauty Junkie Expert Level 5
Review for: Desert Beige more...
This is a staple foundation in my collection! No matter if it is summer or winter my skin loves this. I typically get mine at Walmart because I always find better options of shades and it's the cheapest there! The smell could be better but the product makes up for it!
Rachel D.
Crestline, OH
264 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I tried out Wet n Wild's Photo Focus Foundation in the shade Buff Bisque .

Buff Bisque turned out to be a good match for me. The shade looked a little off in artificial light, but in natural light it looked fine. I accidently went ham with my bronzer though 🙈 so my neck was a little dark. I will need a lighter shade for winter! .

I used a beauty blender to apply. I had to use more foundation than I expected. It went on easy and dried fast. I set it with Rimmel matte powder. .

Husband thought it looked more natural than the Rimmel I had worn recently. I wore it for about 5 hours and it was wearing off around my nose and mouth (we went out to eat, then shopping). .

What I didn't like: It smells like paint. Blech! Once it dried, I could not smell it. I got a little sweaty and the smell did not reappear so that's good. I also ended up with quite a few blackheads the next day. I tried that Derma E rose cleanser oil to get it off, so I don't know what caused them. .

What I liked: it was very light weight. It felt like my skin could breath. I liked how my skin looked. Nice and even, but looked natural since it's not full coverage. I sweat some and really didn't have a problem with streaking or discoloration with the foundation. I want to use it a few more times to get a more yay or nay opinion with it, but so far I am leaning towards yay.
Katie H.
50 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Nude Ivory more...
I love this foundation! The finish is beautiful, it's versatile when it comes to coverage and has great wear time as well 8-10 hours. My one downside is the shade selection! I've tried a few different shades and they are either too pink or too yellow
Emma s.
22 reviews
Review for: Buff Bisque more...
This Wet N Wild foundation is so good especially for the price ! This foundation is so long lasting from morning to midnight . This foundation is good for oily and dry skin So it’s a combination foundation which is good for all. It’s very lightweight and is medium to full coverage foundation .
Hannah S.
Pleasant Hill , CA
39 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Wet ‘n’ Wild Photo Focus is my FAVORITE drugstore foundation! It covers just enough, it’s light weight, it’s easy to apply and it’s so inexpensive! I’ve repurchased it twice and my mom even ended up buying it and liking it too! I have dry skin and my mom has oily so I think it’s good for both! Will buy again! Totally recommend!
Allison H.
Poplar Bluff , MO
92 reviews
Beauty Junkie Expert Level 3
I love this foundation! It works great with my combo to dry skin and stays all day! The finish is pretty, the coverage is amazing, and the shade nude ivory is perfect for my fair skin! wet n wild Photo Focus Foundation
Alexa C.
Las Vegas, NV
45 reviews
Beauty Junkie Expert Level 2
Honestly the best foundation in my opinion, it can go from little to much coverage! It is so easy to blend and very buildable.The best thing about it is that there is NO FLASHBACK !
Chelsie T.
1 review
Review for: Toffee more...
I really LIKE this foundation and is really good for the price the only thing I really have bad to say is that the foundation is medium coverage. But you can also do another coat have combo skin and it works perfect matte finish and light weight
Sydney G.
62 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
While this smells a little weird and has a strange applicator, this is the best foundation I’ve ever used. It stays on forever and give you such nice coverage. It’s a great finish that doesn’t make you look too dry or dewy and it’s like six dollars.
Schuyler B.
Kansas City, KS
14 reviews
Beauty Junkie Expert Level 2
This has been a favorite so far, a full coverage that gives me a long last stay throughout the day. I'm usually uncomfortable due to a heavy foundation this however isn't too heavy. It's also affordable which I'm always looking to save a few dollars.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.