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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Yashira L.
360 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
Ok lets just say that for a $4 drugstore fou dation this is pretty good you really cant beat the price only reasin Im giving it 3 stars is because I like my fou dation to last me all day and tbis after a could hours I started to noticed it was not as great as when I first lwft my house but still running like quick errans and yet you still wanna put your foundation on But don't wanna use your highend brandd this is a good option That's what I use it for
Eliza L.
Brooklyn, NY
66 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
Good coverage, decent shade range but this product makes me break out. I personally prefer skin like or dewy finishes and this one is very matte which I feel emphasizes any texture and blemishes I have. This foundation also has a fragrance of some sort, although it is very affordable, it smells and wears like one. I wouldn't recommend this foundation unless you're in the need of a really cheap one that you need in a last minute type of situation.
Heather Pauline k.
90 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
was in need of a new foundation that was affordable and would cover my imperfections while allowing me to still look I'm not wearing a lot of makeup. This foundation met all of my needs and I'm so glad I picked it up! It's a medium coverage but still looks like your own skin which I love! It doesn't feel tacky or cakey like other foundations and I can even pass on wearing a powder if I'm in a rush because it's so matte and it truly lasts all day! I would definitely recommend this foundation.
april n.
Forest Lake, MN
507 reviews
Review for: Porcelain more...
I am very on the fence about this foundation. I like it, the shade range is definitely extensive, which is nice. They have almost any shade to fit pale to darker skin. The formula is really nice, it isn’t too oily and it doesn’t slide around on your skin or look cakey. The thing I don’t like the most is how oily it makes my skin feel after I apply it & wear it for a while. The coverage is full coverage and buildable if you want either a lighter or heavier coverage.
Taylor J.
180 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
This is a really awesome foundation. The only reason I gave it four out of five stars is because of the smell (it smells like paint). At first I was worried it would break my skin out because of the smell, but my skin has been normal after using this foundation. I would say it’s a medium coverage matte foundation, but it can be built up to full coverage. I also really like the spatula thing it comes with. I would recommend trying this product.
Michelle M.
Pompano Beach, FL
71 reviews
Beauty Junkie Expert Level 2
I have been using this now for 3 weeks. The Finish is just absolutely stunning it doesn't sink into my pores or show the fine lines I have around my eyes and it lasts literally all day doesn't rub off on my phone or when I touch my face. It is such great coverage that sometimes I don't even need to put concealer on underneath my eyes just beautiful
Ashlee H.
127 reviews
Beauty Junkie Expert Level 5
Review for: Soft Beige more...
For the price you can’t beat this Foundation. The coverage is great and it looks amazing on the skin. My only real complaint is it doesn’t dry down and even set it transfers. I wore it clothes shopping one day and my nice white shirt was suddenly not so white. It all washed out but I won’t make the mistake again of shopping in this or wearing white. But if I’m not clothes shopping then this Foundation is still one I love and choose to wear.
Mitzi B.
Novato, california
118 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain, Soft Ivory more...
I love and hate this foundation. When I apply on my skin and use a damp beauty blender. The foundation goes on streaky and clumps on my skin. So I try it with a brush it’s was little better but I still did have to go in with beauty blender to blend it all out. I feel like this foundation is good but not my favorite.It’s takes longer to blend for me. I will continue to use this foundation and see what techniques I could use to help my problem. I really wanted this work because skin like and it’s only 5 dollars.
Shauna G.
Harrisburg , IL
418 reviews
Beauty Junkie Expert Level 4
Review for: Bronze Beige more...
I purchased this at Walmart for $ 4.95. I was looking for and affordable medium / full coverage Foundation that was also cruelty free. That's how I stumbled upon the Wet and Wild photofocus Foundation. It provides good coverage and I've had no bad reactions to it, the only con is the smell is quite strong. That aside I would recommend if you are looking for an affordable cruelty free Foundation.
Katelyn J.
32 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Not the biggest fan!!!!!!! I was so disappointed that this foundation didn't work for me I had seen many you tubers review this foundation saying this was one of the best drugstore foundations they had every bought. In my opinion it is not the best it just laid on the skin, was cakey, and overall was just not my favorite. If looking for an inexpensive foundation I recommend the Maybelline Fit Me - Matte and Poreless or Dewy Smooth 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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