wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,985 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,833)
Q&A (498)
Media (1774)
Christy L.
Haltom City, TX
173 reviews
Beauty Junkie Expert Level 3
This foundation is okay Its very affordable and it applies to my skin very nice and smooth, its really light but what I absolutely hate is that it smells like straight up paint and I cannot get over that smell so I don't think I will be repurchasing this product
Kaylee G.
57 reviews
Beauty Junkie Expert Level 1
Wet N Wild Photo Focus Foundation Is My Go To Drugstore Foundation. It Has An Amazing Dewy Finish And Looks Amazing On This Skin. Looks Airbrushed And Really Great Pricing!! Only 5$ !!
Ally G.
Monroe Twp, PA
28 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige, Classic Beige more...
I am absolutely obsessed with this foundation! It is a staple in my makeup routine! It is so lightweight and gives a flawless coverage and it is so affordable! It leaves my skin looking absolutely flawless. I would totally purchase this foundation again!
Malia O.
Hammond, LA
528 reviews
Beauty Junkie Expert Level 4
I can't believe how great this stuff is! It's liquidy and kind of sheer at first, but easy to build up that coverage without the cakiness. Leaves a beautiful finish. It does smell like paint, though...
Rebekah H.
250 reviews
Beauty Junkie Expert Level 4
This is a great inexpensive light weight serum style foundation. I do have oily skin so it doesn’t stay long term. Great for a quick trip to town when I don’t want to look like a zombie and also don’t want to throw a full face on. Awesome price and vegan!
Raylee S.
11 reviews
Review for: Buff Bisque more...
I love this foundation I use it on a day to day basis. It’s very light weight and very affordable. It is great for so many skin types. The finish is kinda in between so it’s work for all. I would buy this again and I would absolutely recommend to others.
Kaylee W.
36 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
One of the best drugstore foundations around. It is easy to apply, and blend out. It is full medium coverage. It covers my blemishes and redness. It is lightweight. The only downfall there is, is it smells like paint. But other than that, I recommend it.
Libby A.
Wildersville, TN
177 reviews
Beauty Junkie Expert Level 3
Wonderful drugstore foundation. It’s light on the skin and the coverage is medium. It’s buildable coverage without getting cakey or patchy. Love the way this product lasts throughout the day. Will repurchase and I do suggest to others!
sammie p.
108 reviews
Beauty Junkie Expert Level 3
Purchased at: Walmart
Review for: Shell Ivory more...
Really have been loving this foundation I used to hate it with a passion but for some reason I decided to try it again an it's been wearing beautifully idk if it because I've been drinking alot of water and workout or what if my skin is different but omg it's amazing now I used to wear this foundation an it looked an wore horrible it last all day now I'm shocked but that smell it has ugh I wish they take whatever the hell it is out probably actual paint lol
Courtney 🔮.
Estero, FL
43 reviews
Beauty Junkie Expert Level 1
This is a good liquid foundation. I find the coverage is great and is pretty long lasting. It gives more of a dewy finish. It’s a little tacky when you first apply it l, but it’s much better after I set it with setting powder. For $7 you can’t go wrong!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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