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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,358 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8358)
Q&A (454)
Media (1665)
Skylar L.
N Syracuse, NY
222 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
I feel like I would love this is I knew which color fit me best but it is a little dewy but I like it, it applies smooth and easy to build up and blend in. Its affordable foundation and I would buy it again.
Samantha B.
40 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I like this foundation. It is what you pay for however considering this is super affordable it is a good foundation. I would recommend to people who want to try drugstore foundations. They do have a decent shade range.
Farrah Q.
Scranton, PA
71 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
Everything about this foundation is true. Yes, it reeks of paint, but for $6, it gives a finish on the skin that is comparable to prestige brands. It really stays on and looks flawless in pictures. I will sometimes mix a more glowy foundation and ir mixes well.
Brenda V.
Pharr, TX
220 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
I like that this foundation is matte because I have combination skin. I don’t like the smell but I can work it once it dries down smell goes away. Like that it’s affordable. Easy to apply. I like buying this a lot
Morgan F.
Sicklerville, NJ
4 reviews
Review for: Nude Ivory more...
I LOVE THIS FOUNDATION! I own so many High need foundations such and I prefer these over both my Fenty Beauty and MAC. This is great for all skin types and it leaves a very natural finish. I would recommend this to others because at this price point you can’t beat this long lasting full coverage foundation.
Jesus R.
6 reviews
Review for: Soft Beige, Classic Beige more...
I have bought this foundation about 5 times already sand still I love the lightweight yet medium build-able coverage. Long wear and flash back resistant on minor con not a huge deal but sometimes wish it had a pump instead of spatula but still my daily go to!
Juliana G.
Miami, FL
6 reviews
Beauty Junkie Expert Level 3
Believe the hype! After watching so many of my favorite youtubers try and fall in love with this foundation, I had to try it out for myself! And it didn't disappoint! The first thing that really made me want to try this one out was the fact that it seemed to work out for so many different skin types. Personally, I have combination skin with quite some redness on the cheeks. This foundation has a nice medium coverage that I could easily build on the areas I needed a little bit more without looking cakey. It also has a very natural finish, neither very dewy, nor too matte. Which works really well with my combo skin because it doesn't cling to my dry patches, or makes me look like a complete grease ball after a couple of hours. Its light texture is one of the biggest pros for me. Living in Miami, entering spring we already have high temperatures and terrible humudity. So lightweight foundations are the way to go for me at this time of year. Also, as an added bonus, this product actually does what it claims to do, which is look great in flash photography. So far I have been able to take great flash photos without ending up looking like a ghost! Finally, I would say that the only reason this isn't a 5 star foundation for me is the weartime. Perhaps because, again, I live in Miami and the humidity is atrocious, I can never get as much weartime out of this product as I would prefer. But I've read that it is longlasting for a lot of other people, so others have had a different experience with that. Still, I consider this foundation a drugstore gem. Not only is it ridiculously affordable (around $5.99), but the quality is also great. Oh! And if you shop directly on the WetnWild website you'll also find that they have a pretty nice shade selection compared to many other drugstore brands! wet n wild Photo Focus Foundation
Morgan H.
52 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
Did not have the coverage I wanted. Felt really heavy on my face. It didn't have a "dewy" finish. It looked and felt more like I had dumped oil on my face. It blended easily, though. I'd say if you like light coverage, go for it. I wouldn't repurchase though/
Kelsea S.
Chesterfield, VA
279 reviews
I heard so many wonderful things about this through YouTube, I had to try it out. & For the price you just cant beat it! It is a wonderful matte foundation, that is easy to blend out. I highly recommend this product.

wet n wild Photo Focus Foundation
Amy B.
Southgate, MI
30 reviews
Beauty Junkie Expert Level 2
Love this stuff!! Gives medium to full coverage and is buildable! I use this whenever I wear makeup because it’s so easy to apply and covers great! The only downfall is that to me it has a weird smell, almost a paint smell. Other then that love this product!!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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