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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Angel H.
17 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
I was recommended this over a month ago and bought it on the spot. This stuff is absolutely amazing. I like how it feels on my skin. Medium to buildable coverage. Goes on so evenly. I love love the little spatula too. I work for Ulta and 100% recommend all the time.
This is such an amazing foundation it has some great coverage. A little goes a long way with this foundation. The only downside is it smells like straight up paint but the smell goes away after a while and it leaves a perfect coverage.
Courtney W.
Milton, FL
80 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This foundation is just okay. It's a great price at 5 dollars, but it just doesn't last. It looks great when you first put it on, but it doesn't last for more than a few hours on me. Maybe it's not the best for oily skin.wet n wild Photo Focus Foundation
Sara M.
87 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
Decent coverage. It sits on top of the skin and doesn’t look natural even using a damp sponge. Also I can’t get over the smell it smells like paint. I’m not a fan of this one
Harper S.
Lexington, KY
54 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Pretty good shade range for a $5 foundation. Nice coverage, doesn’t look cakey and blends nicely. LOVE the paddle applicator, makes for easy application and super great for scraping out every last drop. Smells a little industrial but other than that really great.
Karen B.
Huntington Pk, CA
56 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I have mixed feelings on this foundation, firs impression of it is the it has a weird smell to it and can be patchy when blending with a brush, so recommend using more of a sponge for blending it. The foundation is build able and the color pay off is pretty good.
Nina B.
43 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
Like everything about this except for the fact that it’s not really finger or brush friendly comes off streaky and patchy unless you use a wet beauty sponge, I had to go out and buy a sponge just to use this product. Other than that it’s a really good foundation!
Hannah K.
Stanwood , WA
60 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I have very fair skin and this is almost perfect. It has a teeny bit of a yellow undertone but it isn’t bad. I have oily skin and this has a nice matte finish. I really like this product 👍🏻
Mia W.
41 reviews
Beauty Junkie Expert Level 1
I absolutely love this foundation!! It’s full coverage and super affordable and it does look great in pictures. I have oily skin and it makes my skin look matte. My only problem with it is I feel like it highlights the texture on my face but otherwise, I love it and I will definitely be purchasing it again!!
Racheal L.
Windsor, CA
14 reviews
Review for: Golden Beige more...
This is another foundation that i did not like at all. It has a weird applicator and it also has a bad smell to it. This foundation left my face feeling wet and oily the whole day. I tried to use power to make the feeling go away but it made my face look cakey.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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