wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,564 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8564)
Q&A (460)
Media (1717)
Katelyn H.
Clarksburg, WV
9 reviews
Review for: Golden Beige more...
I LOVE this product! It's super affordable when you're on a tight budget but want a quality product. This offers a medium-full coverage look and is easy to apply for a flawless finish! I have purchased this product several times & will continue to do so in the future!
Remy C.
35 reviews
Beauty Junkie Expert Level 1
Review for: Toffee more...
Great drug store foundation. They have decent color selection as well. Apply well with a beauty blender or a brush. It gives a medium coverage but you can build up a little. Stays well on the skin through out the day without rubbing off. Use it with their face primer!
Allison B.
Berlin, CT
15 reviews
Review for: Nude Ivory more...
This is just as wonderful as the hype says. It’s got a somewhat runny consistency, and the applicator is sort of like a spatula which I don’t love, but I can live with it. It oxidized ever so slightly but not terribly. Long lasting and buildable coverage as well. 
Leticia E.
18 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
This foundation is super easy to apply on easy to blend! Matches my skin perfectly! Super cheap that’s why i love buying it too! Full coverage! Looks great on my face and definitely would recommend to everyone!
naisha m.
Stockton, CA
12 reviews
Review for: Golden Beige more...
I love this foundation, i apply with a real techniques sponge, some days it does look a little bit different depending on the amount applied. The coverage is med to full. I would definitely recommend only downfall is the smell of paint thunner but it is pretty flawless
Gina D.
Philadelphia, PA
16 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque, Other more...
This foundation is great for the price, you can’t beat it. It’s about a medium coverage and blends well on the skin and also looks good. It’s a nice formula and pretty light weight. I would definitely recommend this to try the price is great even you you don’t like it.
Katie Ann E.
Springfield, MO
76 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Omg. I’m still shocked at the price tag.... I love this foundation. The perfect full coverage for days that I need more than my tinted moisturizer! I have combination skin and this feels amazing on. I got it at target for less than 5 bucks! Will continue to repurchase.
Taylor V.
5 reviews
Review for: Porcelain more...
Not very full coverage but nice on the face, not super cakey which I liked. The allocater is meh but for its price it’s a really good product! I enjoyed it and it’s affordable.
Iasmyne M.
Rio Piracicaba
11 reviews
Review for: Golden Beige more...
Unfortunately I dind’t like this foundation, it doesn’t cover so well and doesn’t look great on my skin. Its easy to apply but very lightweight. I wouldn’t repurchasd it again.
Renee M.
86 reviews
Beauty Junkie Expert Level 2
Review for: WW369C_3 more...
I picked this randomly because of the price, $4.99, and I chose buff bisque which is darker than I would normally choose, and it was a perfect match, so velvety in texture, I love the wand application, covers very nicely, I have rebought this at least twice, love it!!!
Anabell C.
Doral, FL
237 reviews
Abby B.
Blacksburg, VA
213 reviews
How does this work on combo skin? I have dry spots that foundation tends to bring out
Blair N.
130 reviews
Is this ok for dry skin?
Carla J.
406 reviews
I keep hearing hype about this product on YT. What’s so special?
Esther V.
Tulsa, OK
21 reviews
It is full coverage? And does it last on oily skin?

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