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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Danelle G.
104 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
This was an okay foundation. I liked the finish on my skin and how it looked it pictures. The only drawback is that my skin needed to be very moisturized for this foundation to look nice. On my dry skin it never looked great. I would recommend to those that don't have dry skin.
Hannah L.
Mobile, AL
83 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
I bought this for a Halloween costume I was trying to throw together last minute. I got a light shade. I wasn't expecting to Actually like the way it wore. But, like most i was pleasantly surprised! Well worth the $5 bucks i spent. I will go back and get the right shade. 
Sarah K.
New York
90 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I do not like this product. The shade range needs help, and the coverage is horrible. It doesn’t even really have coverage. This product is horrible for oil or combination skin, and feels like you’re rubbing oil on your face. This product did not do it for me. Do not recommend.
Crystal W.
Mebane, NC
19 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I was not a fan of this foundation. I saw so many people rave about this product, and was so disappointed when I actually bought it and tried it for myself. It had no coverage and seemed to just set into my pores and fine lines. It is very affordable, but if you're looking for any kind of coverage, I'd try another foundation.
Blanca R.
N Las Vegas, NV
222 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This foundation at first smells like paint no lie it’s a matte finish I have oily skin and there are times were it has feeling effy still I have used it trying didn’t application methods but I would love for the formula to change up a bit maybe it would make the product better
Cayden E.
Rowlett, TX
1 review
I will say the hype for this is definitely necessary. I've always written Wet N Wild off as a cheap drugstore brand that you use when you first ask your mom about makeup in middle school. However, I was watching endless amounts of reviews on YouTube about this, and so I decided to give it a shot. I just recently had prom, and thought that there wouldn't be a better time to try out a Photofocus product because I knew half the night is just pictures. I will say I have skin on the more oily side, so I always try to go for the fully matte finish foundations. Even though this isn't a product advertised as matte, it's still on the less shiny side. I'd call it a dual finish. I absolutely hate feeling like I have caked on makeup and it makes me super self conscious. When it came to wearing this foundation I felt exactly the opposite. I even forgot I was wearing makeup. I wore if for a good 14 hours on prom night! It lasted through prom and even the after party! I obviously would've needed to go through with some powder throughout the night because of my already oily skin and all the activity I was doing, but I didn't because I wasn't super worried about it, and in all the pictures throughout the night, it still looked fine. I have acne prone skin as well, and so far I have no breakouts! If this continues, I will always use it just for that reason. It was very easy to apply with my Beauty Blender. The only SLIGHT problem I had with it was when I wore it to school the other day, I looked in the mirror towards the end of the day & it had slightly patched up on only one of my cheeks. That's only happened to me once when using this foundation, so I might have accidentally rubbed it there or didn't apply moisturizer thoroughly. All in all this is one of the BEST if not BEST foundations I've purchased from the drugstore. wet n wild Photo Focus Foundation
Jazz S.
suisun city
19 reviews
Review for: Golden Beige more...
This is a little light for me and a little too matte, I’m going to see if I’m the summer it works better! But when I do use it it’s beautiful on the skin just too light. I do wish there was a better shade range.. I recommended to my lighter skin people but to people my tone or darker it will be difficult to find your shade.
Marhia A.
Statesboro, GA
18 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Everyone has been raving about this stuff, but I am not sure I'm for it. The color match is PERFECT. Many drugstore foundations have too much of a pink undertone (I am fair with a neutral undertone), but this stuff matches my skin tone perfectly. However, the coverage kinda sucks and it feels tacky. Also it is very streaky on my skin. I am disappointed because I wanted to love it!
Deanna D.
49 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This is a great foundation for the price! I have combo skin, and I’ve never had to worry about it being too dewy or matte. The smell is kind of strong, but I don’t really notice it once I put it on so that doesn’t bother me too much. I’ve worn this all day without touch ups and it’s been great!
Danielle B.
97 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
This is one of the best foundations I have tried. It looks beauty on my dry skin and stays on all day. The coverage is about medium and covers my acne pretty good. It has a satin finish and the price is amazing for the amount and how well it work. I will be repurchasing 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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