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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Ashley W.
Terre Haute , IN
29 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige, Buff Bisque, Nude Ivory more...
This foundation is everything! I have never used foundation this cheap before, but don't be fooled by the price! I have very oliy skin and this foundation seems to stay matte and looking great all day long! I have had so many people ask me what foundation I am using. I use it with the photo finish primer and it really minimizes the visual appearance of my pores and imperfections. It is a high medium to full coverage foundation and you can build it up. My only problem is that some colors are hard to find, or I haven't been able to find at all and shipping at WNW website is redic unless you are ordering quite a bit. I am olive toned, but light and buff bisque was a bit too dark, so I tried Golden beige and it was closer but still a bit too dark. Now I am mixing Nude Ivory with some Golden beige and it seems to be a better match for my skin tone. I wish I could find shell ivory to try, or they would make one for us fair olive gals!
Lesli M.
hayden idaho
159 reviews
Beauty Junkie Expert Level 2
Better than my high end foundations. I was blown away by this wet n wild foundation. I had been using everything from Clinique to Estée Lauder and as great as those are I would much rather spend 5 dollars on something that I feel stays better and looks flawless. Wet n wild has stepped up their game. This blends amazing, is creamy and looks fantastic all day. I have done an 18 hour wear test and I never needed to touch up once and that was the changing point for me!
Tristen R.
Roanoke, TX
41 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
This is my all time favorite foundation! I have one of those tricky skin tones that just don’t match anything and when I picked this little guy up I was surprised it was a perfect match for me. It retails for about 5.99 which is super cheap and works well. I did the all day test and it lasts a good twelve hours by the eighth hour if you rub your face by accident you may get a little bit of product on your finger tips. This can be fixed with a finishing spray. The only thing I don’t like about this product it the darkest shade is my shade and I am pretty light so the diversity is terrible and as a woman of color I would only wish they would have more diverse shades. In saying this I would still recommend to anyone who is looking for a low budget foundation that works well.
Lauren F.
Waterloo, IA
42 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I was quite pleasantly surprised by this foundation. Before setting, it appeared quite dewy—which worried me as I am rather oily, but after applying powder, it set to a beautiful matte finish. I could see this working for both oily and dry skin types, and just choosing how much to set the foundation and where based on your personal preference. Previously I had been using the much-hyped Maybelline Superstay 24 hour foundation, and this lasts just as long on me, if not longer. It also didn’t oxidize, which surprised me. The only drawback is the scent.. it is OVERWHELMINGLY reminiscent of a latex paint one would use on walls. It makes me wonder what kind of pigments or binders are actually in this. I haven’t had a bad reaction though, so I’ll continue to repurchase—especially at the incredibly affordable price.
Shalee G.
Saint Charles , MO
278 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
This is my newest addition of foundation to MY makeup collection and I'm very happy i bought it! Formula spreads very well. A little bit goes a long way With this. Found that i do feel oily after a few hours of wearwet n wild Photo Focus Foundation
Sofia D.
Rainbow City, AL
26 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
You want a foundation that makes your skin look like it has a photo filter on it? Then this foundation is for you! I love the way the formula melts into the skin and doesn’t just sit on it. It blends very well and has a medium to full coverage. It looks like your own skin, just flawless! It isn’t super matte (which I like) and leaves a satin finish that can easy be turned glowy with just a dewy setting spray. It wears for my entire day without getting cakey or rubbing off. I have many high end, drug store and Indy brand foundations in my collection and this is still the one I reach for EVERY DAY for a Flawless, effortless look. wet n wild Photo Focus Foundation
Jessica J.
Temple Terrace, FL
219 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
I bought it because everyone seemed to love it, but I can’t get it to work for me. First of all, it oxidizes to be way more orange after about 15 minutes. Also, no matter how I apply it or the amount I use, it always looks caked and brings out the texture of my skin. And the bottle itself makes it so that product dries around the edges way more than usual. And I personally don’t like the spatula at all and I’m sure it’s not hygienic. I’m not going to buy this again.
Ashley S.
Liverpool, NY
105 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
There are many good (and a few bad) things about this product. 
The good: 1) Coverage is amazing! It outperforms some of my higher end foundations! 2) Decent shade range. I was easily able to find my shade. 3) The price is phenomenal for the product you get. $5. Seriously. Its amazing! 4) The applicator is great! It allows you to easily apply the foundation all over the face without the need to pump it out onto the back of your hand! The bad: 1) The smell is pretty gross. It sort of reminds me of play doh. It is definitely something I can get over though.2) While the coverage is amazing, you still need to wear a primer with it. I have tested it out with a primer, without a primer, all of the above and you definitely cannot wear this in a long-lasting fashion without first applying primer. 3) It does have a tendency to get cakey, so I always go in with my damp beauty blender and take care of that.
Ellie K.
Morgantown, WV
67 reviews
Beauty Junkie Expert Level 1
Good coverage, thicker consistency. Have to blend quickly. Strong smell but it goes away eventually. Long lasting on the skin but a pretty thick formula that is difficult to get used to. Some of my concealers didn't like blending in to this foundation - oftentimes I found myself just using more foundation where I needed more coverage. One of those foundations that you feel like your wearing a layer on your face. You'd have to try it for yourself to see.
Dakota L.
Parlin, NJ
3 reviews
Review for: Buff Bisque, Nude Ivory more...
I have mixed reviews, but I really want to love this product. It goes on smooth and matte and my skin looks so great with it on... coverage is awesome. I have combo skin (t-zone is oily). The first time I used this it was fine. The second time, I used it lightly and didn’t wear that much makeup because I was just running some errands with my sister but about 4-5 hours later when I got home, it looked cakey and almost flakey, and seemed like it was starting to oxidize.
I saw some other reviewers say to use a primer underneath (which I’ve never really found the need to do previously) so I tried that yesterday and it seemed to hold better, although I did only wear the makeup for 5 hours or so.

I’m going to try it again with the primer and longer wear to see how it holds up... fingers crossed because I do really love the way this foundation looks!

*EDIT* Works pretty perfectly with a primer! My current go-to.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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