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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
meadow c.
Paragould, AR
11 reviews
Review for: Soft Ivory more...
being only 15 years old, I do only use drug store foundations, and for me personally, this is the best one I have used yet. it blends so well with my beauty blender, it leaves a soft (not chalky or cakey) look, and it usually stays on all through my school day. this will definitely always be a foundation i have handy! (: 
Danielle B.
97 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
This is one of the best foundations I have tried. It looks beauty on my dry skin and stays on all day. The coverage is about medium and covers my acne pretty good. It has a satin finish and the price is amazing for the amount and how well it work. I will be repurchasing 
Marhia A.
Statesboro, GA
18 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Everyone has been raving about this stuff, but I am not sure I'm for it. The color match is PERFECT. Many drugstore foundations have too much of a pink undertone (I am fair with a neutral undertone), but this stuff matches my skin tone perfectly. However, the coverage kinda sucks and it feels tacky. Also it is very streaky on my skin. I am disappointed because I wanted to love it!
Jazz S.
suisun city
19 reviews
Review for: Golden Beige more...
This is a little light for me and a little too matte, I’m going to see if I’m the summer it works better! But when I do use it it’s beautiful on the skin just too light. I do wish there was a better shade range.. I recommended to my lighter skin people but to people my tone or darker it will be difficult to find your shade.
Brynna H.
Greeley, CO
130 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
i’ve had quite the journey in finding my perfect and affordable foundation. this one knocks it out of the park. amazing coverage, buildable, lightweight, no flash back, and good range of colors. it doesn’t stick to dry spots, and doesn’t slide off oily spots. affordable and all around incredible.
Emily B.
89 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I love this foundation! It last all day and gives great coverage! They have tons of shades so something for every skin color! I have combination skin and it works great for dry patches and does not create an oily mess in the T zone! Awesome product for an inexpensive price!!
Deanna D.
49 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This is a great foundation for the price! I have combo skin, and I’ve never had to worry about it being too dewy or matte. The smell is kind of strong, but I don’t really notice it once I put it on so that doesn’t bother me too much. I’ve worn this all day without touch ups and it’s been great!
Kymberli F.
Asheboro, NC
103 reviews
Beauty Junkie Expert Level 4
Review for: Bronze Beige more...
This is my new go to drug store foundation! I seriously just bought the last one for 4.99! 4.99! That is an insane deal. The coverage is AMAZING and stays matte on me all day long. Some foundations can break me out but this one never does. Also I love the spatula applicator!
Anne S.
57 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is my go to foundation for a day where I don’t feel like using an expensive foundation. for the price, you can’t find anything better. It covers every bit of redness and blemishes, and I have recommended to everyone I know.
Estrella M.
Von Ormy , TX
39 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
This foundation can not be beat because it's so affordable and is actually a great matte foundation. I love that it has a Padel application brush and that it doesn't give flash back. It can be slightly hard to blend because it drys done fast but nothing too serious. Totally recommend.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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