wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,789)
Q&A (487)
Media (1758)
Terry C.
45 reviews
Beauty Junkie Expert Level 1
As far as the way it looks, its beautiful. Very smooth and natural finish. This smells like latex paint but it slowly fades as the day goes on. I'd does fell a little heavy though.
Katie S.
Cedar rapids, IA
89 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I am not one to spend a ton on a foundation that I’m unsure of so when I wanted to try a new kind and found this one I decided to try it out. Best decision! I love how it matches my skin tone and lasts all day. Leaves my face looking refreshed all day and extremely affordable!
Lindsay N.
Homestead, FL
52 reviews
Beauty Junkie Expert Level 1
At first I wasnt too impressed by this foundation, but the more I used it the more I liked it. The color I have is just a tad too dark for me, which is why I didn't really care for it. If you love taking selfies and you want your face to look flawless, try this foundation out.
Hannah H.
Mobile, AL
84 reviews
Beauty Junkie Expert Level 2
Review for: Rose Ivory more...
I bought this for a Halloween costume I was trying to throw together last minute. I got a light shade. I wasn't expecting to Actually like the way it wore. But, like most i was pleasantly surprised! Well worth the $5 bucks i spent. I will go back and get the right shade. 
Heidy M.
Pflugerville, TX
241 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I absolutely HATE this foundation. There is no coverage. It sets so weirdly on my skin and becomes blotchy throughout the day. It smells like wall paint which goes away after you apply so that I can get past but this foundation is terrible for oily skin. Do not recommend. 
Blanca R.
N Las Vegas, NV
223 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This foundation at first smells like paint no lie it’s a matte finish I have oily skin and there are times were it has feeling effy still I have used it trying didn’t application methods but I would love for the formula to change up a bit maybe it would make the product better
Danelle G.
109 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
This was an okay foundation. I liked the finish on my skin and how it looked it pictures. The only drawback is that my skin needed to be very moisturized for this foundation to look nice. On my dry skin it never looked great. I would recommend to those that don't have dry skin.
Cayden E.
Rowlett, TX
1 review
I will say the hype for this is definitely necessary. I've always written Wet N Wild off as a cheap drugstore brand that you use when you first ask your mom about makeup in middle school. However, I was watching endless amounts of reviews on YouTube about this, and so I decided to give it a shot. I just recently had prom, and thought that there wouldn't be a better time to try out a Photofocus product because I knew half the night is just pictures. I will say I have skin on the more oily side, so I always try to go for the fully matte finish foundations. Even though this isn't a product advertised as matte, it's still on the less shiny side. I'd call it a dual finish. I absolutely hate feeling like I have caked on makeup and it makes me super self conscious. When it came to wearing this foundation I felt exactly the opposite. I even forgot I was wearing makeup. I wore if for a good 14 hours on prom night! It lasted through prom and even the after party! I obviously would've needed to go through with some powder throughout the night because of my already oily skin and all the activity I was doing, but I didn't because I wasn't super worried about it, and in all the pictures throughout the night, it still looked fine. I have acne prone skin as well, and so far I have no breakouts! If this continues, I will always use it just for that reason. It was very easy to apply with my Beauty Blender. The only SLIGHT problem I had with it was when I wore it to school the other day, I looked in the mirror towards the end of the day & it had slightly patched up on only one of my cheeks. That's only happened to me once when using this foundation, so I might have accidentally rubbed it there or didn't apply moisturizer thoroughly. All in all this is one of the BEST if not BEST foundations I've purchased from the drugstore. wet n wild Photo Focus Foundation
meadow c.
Paragould, AR
11 reviews
being only 15 years old, I do only use drug store foundations, and for me personally, this is the best one I have used yet. it blends so well with my beauty blender, it leaves a soft (not chalky or cakey) look, and it usually stays on all through my school day. this will definitely always be a foundation i have handy! (: 
Brynna H.
bloomer, WI
130 reviews
Beauty Junkie Expert Level 3
i’ve had quite the journey in finding my perfect and affordable foundation. this one knocks it out of the park. amazing coverage, buildable, lightweight, no flash back, and good range of colors. it doesn’t stick to dry spots, and doesn’t slide off oily spots. affordable and all around incredible.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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