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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
michelle v.
Nashville, NC
70 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is pretty good for the price. It matches my skin really, doesn't make me breakout or oily, I like the little spatula. The only negative is that it does transfer, so I have to use a setting spray. Definitely would recommend if you want to let your wallet take a break from more expensive foundation.
Emily B.
Sheboygan, WI
62 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is a nice drugstore foundation. The bottle comes with a spatula under the cap instead of a basic bump and has a medium coverage. It's good for the price if that's what you're looking for. I kind of wish wnw would extend the shade range more and have a user friendly packaging.
Belle M.
Bowling Green
22 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
This foundation is amazing! I would say it is light to medium coverage, but you can build it up to make it more full coverage. It blends out so well, and I love that it had a shade that matches my skin tone so perfectly.
Lakyn W.
San Marcos, TX
25 reviews
Beauty Junkie Expert Level 1
Love it! It matches my skintone perfectly, coverage is great. Long wear is good too. It does get slightly oily but that could be from the lack of a proper primer
Lissett G.
Gaithersburg, MD
168 reviews
Beauty Junkie Expert Level 4
This drugstore foundation is one of my favorite, really lightweight, make my face look flawless and it’s perfect for pictures because doesn’t give you flashback!!
Nicolette C.
41 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This is my favorite foundation. Was not hard to match my face at all. Feels very light on my face and does not turn my skin oily throughout the day . Very cheap and a great product !
Danielle G.
92 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige, Cream Beige more...
I have to say that for the price, I am blown away by this foundation! I actually like it best built up to a medium/full coverage. It lasts on my oily skin for several hours without breaking up and looks great when set with powder. I will absolutely continue to buy this foundation!
Samantha W.
Leland, NC
236 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
i never used to use a drug store foundation till recently. They are upping there game with all the new foundations and Wet N Wild is blowing out the competition. Plus being affordable and great full coverage foundation you can build up without being cakey. 5 star Wet N Wild. 
Tiffany E.
73 reviews
Beauty Junkie Expert Level 2
One of my favorite foundations and for only $5! It does smell like straight up paint but once it's dried down you can't smell it anymore. The applicator is a paddle, I would prefer a pump. It has good coverage. If I'm having a really dry skin day this isn't what I would reach for.
Brittany B.
Crossville, TN
229 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
Not bad! I just started self tanning and this matched perfectly. I love the applicator. It also seemed to hide my pores a bit so I’m happy about that. My skin doesn’t feel oily at all after using it. It also went on smoothly.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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