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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
Melissa T.
19 reviews
Review for: Soft Beige more...
wet n wild Photo Focus Foundation this is the only foundation that I use. It is very affordable. It stays on all day and does not get greasy. And I have very oily skin. It is not easily transferable. No reason to pay outrages priced for foundation when you have this product!!!!!
Jami H.
Marianna, FL
123 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is a medium coverage foundation. Works very well for the price. Applies very easily, I find its easier with a brush or I use my hands most of the time then blend with a beauty blender. Has a weird smell when you first open it though, not too fond of that that's the reason for 4 stars.
Deana R.
Port Orange, FL
46 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige, Buff Bisque more...
this is a beautiful foundation when I want some skin to show through but still want to look evened out. light to medium coverage but I LOVE using this as a mixer into a more matte foundation to give it some glow. and for $5??? cmon its so worth it. the smell is not even as bad as people say
Kate B.
Hudson, NC
260 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
This product is a good color match I have pretty pale skin. I also really like the spatula applicator. My problems with it would be I don’t recommend it if you have acne and you need a foundation that covers acne. This foundation is very light coverage. It also has a scent that I’m not a fan of.
Lea D.
Philadelphia, PA
117 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I tried this for the first time today & I really like it! I’d say it’s a medium coverage foundation. Close to a matte finish, but doesn’t feel dry when it sets, so you’ll definitely have to set with powder. Lasts pretty nicely through a normal day but NOT through tears lemme tell ya that. Hahahaha
ashlei r.
East Stroudsburg
19 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This product is comparable to many high end products, and is under $10. Its great for combination skin. It is lightweight and has a natural finish to the skin. Love and would buy again.
Beth U.
holton, MI
72 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I have I hard time finding a foundation that works well with my dry skin and will last all day but this is it and at a affordable price. I work outside and its hard to find things that really last but this does wonderful for me all day. the shade matches pretty well to. overall very happy
Mariah S.
Mountain View
22 reviews
Review for: Porcelain more...
Hate it. It smells like paint and is very sticky on the skin. Even with powder it starts to separate on the skin after a few hours. It’s like 5 or 6$. Not worth the money to money. wet n wild Photo Focus Foundation
Jessica V.
Jefferson Hls, PA
434 reviews
Beauty Junkie Expert Level 5
Wow! I am shocked at how much i love this foundation! It has medium coverage! It has more of a demi matte finish. Not too matte and not too dewy. I think its great for everyday wear. It really looks good in the day time and amazing in pictures! I think the spatula it has is great! It keeps it from being less mess having to pour some out and ending up pouring out too much and wasting it. With the spatula you can get the exact amount you want and just dot it on your face. I love how this foundation wears throughout the day, it lasts most of the day on me. Then it starts to fade away on my nose. That might be from me touching it too much though... It is great for oily skin and dry skin. I have combination skin and i think this works fantastic! The shade selection is great, i wear Nude Ivory. It is a light neutral shade. The perfect amount of yellow and pink for me. There is 24 shades ranging from very fair to deep. So there is a shade for everyone! It took me a long time to find this foundation and i finally did at a rite aid! I was so excited! I cant believe this foundation is only $6!! It is such good quality for the price it is amazing! Wet N Wild has definetly stepped their game up. I highly recommed you give this foundation a try! I think you will love it! #photofocusfoundation #photofocus #wetnwild wet n wild Photo Focus Foundationwet n wild
Makeup.News _.
Clifton, NJ
24 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
Favorite liquid foundation that I’ve tried. I feel that it is lightweight and you can build up. I have oily skin and it works perfectly on my skin. The only problem that I have is the strong smell of chemicals that it has but once you blend it the smell it’s gone!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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