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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,397 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,877 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8397)
Q&A (458)
Media (1673)
Deana R.
Port Orange, FL
46 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige, Buff Bisque more...
this is a beautiful foundation when I want some skin to show through but still want to look evened out. light to medium coverage but I LOVE using this as a mixer into a more matte foundation to give it some glow. and for $5??? cmon its so worth it. the smell is not even as bad as people say
Kate B.
Hudson, NC
260 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
This product is a good color match I have pretty pale skin. I also really like the spatula applicator. My problems with it would be I don’t recommend it if you have acne and you need a foundation that covers acne. This foundation is very light coverage. It also has a scent that I’m not a fan of.
Lea D.
Philadelphia, PA
117 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I tried this for the first time today & I really like it! I’d say it’s a medium coverage foundation. Close to a matte finish, but doesn’t feel dry when it sets, so you’ll definitely have to set with powder. Lasts pretty nicely through a normal day but NOT through tears lemme tell ya that. Hahahaha
ashlei r.
East Stroudsburg
19 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This product is comparable to many high end products, and is under $10. Its great for combination skin. It is lightweight and has a natural finish to the skin. Love and would buy again.
Beth U.
holton, MI
72 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I have I hard time finding a foundation that works well with my dry skin and will last all day but this is it and at a affordable price. I work outside and its hard to find things that really last but this does wonderful for me all day. the shade matches pretty well to. overall very happy
Courtney H.
192 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
I like this! I’m not in love with it but it is pretty. It’s very lightweight you can barley feel it. I would say it’s a satin matte not to much but definitely not dewy. Long lasting as well! I would recommend it, but I wouldn’t apply it with a brush.. only a sponge. Good foundation especially for the price!
Jessica V.
Jefferson Hls, PA
434 reviews
Beauty Junkie Expert Level 5
Wow! I am shocked at how much i love this foundation! It has medium coverage! It has more of a demi matte finish. Not too matte and not too dewy. I think its great for everyday wear. It really looks good in the day time and amazing in pictures! I think the spatula it has is great! It keeps it from being less mess having to pour some out and ending up pouring out too much and wasting it. With the spatula you can get the exact amount you want and just dot it on your face. I love how this foundation wears throughout the day, it lasts most of the day on me. Then it starts to fade away on my nose. That might be from me touching it too much though... It is great for oily skin and dry skin. I have combination skin and i think this works fantastic! The shade selection is great, i wear Nude Ivory. It is a light neutral shade. The perfect amount of yellow and pink for me. There is 24 shades ranging from very fair to deep. So there is a shade for everyone! It took me a long time to find this foundation and i finally did at a rite aid! I was so excited! I cant believe this foundation is only $6!! It is such good quality for the price it is amazing! Wet N Wild has definetly stepped their game up. I highly recommed you give this foundation a try! I think you will love it! #photofocusfoundation #photofocus #wetnwild wet n wild Photo Focus Foundationwet n wild
Mandy H.
2 reviews
Review for: Nude Ivory more...
This is the best alternative foundation I have found for my normal LimeLight by Alcone foundation. It has good staying power and takes several hours before I notice oil break through and patchiness. It does feel heavier than my normal foundation but not as heavy as others I have tried.
Makeup.News _.
Clifton, NJ
26 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
Favorite liquid foundation that I’ve tried. I feel that it is lightweight and you can build up. I have oily skin and it works perfectly on my skin. The only problem that I have is the strong smell of chemicals that it has but once you blend it the smell it’s gone!
Cynthia G.
225 reviews
Beauty Junkie Expert Level 1
Wet n Wild has come a long way, they have come out with some amazing products within the last few years and many people are talking about it. One if those products is this foundation, it has great coverage, and blends out great and it is light on the skin. It doesn't feel heavy at all.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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