wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,564 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8564)
Q&A (460)
Media (1717)
Deana R.
Port Orange, FL
46 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige, Buff Bisque more...
this is a beautiful foundation when I want some skin to show through but still want to look evened out. light to medium coverage but I LOVE using this as a mixer into a more matte foundation to give it some glow. and for $5??? cmon its so worth it. the smell is not even as bad as people say
Taylor T.
Indianapolis, IN
7 reviews
I have seen this foundation all over the place, YouTube, blogs, you name it and there it was. All the reviews I've seen have been positive but I remained a skeptic. I wasn't sure that a foundation that is only $5.99 could be everything everyone hyped it up to be. I even asked a question here on Influenster. After debating it for a long time I decided why not? It's so cheap and if I didn't like it then I wouldn't be kicking myself for spending the money. Let me tell you, I'm soooooo glad I gave in.To start off, this foundation is so weightless. I don't even feel it on my skin when I'm wearing it and it has such a natural finish that sometimes I forget I'm wearing it if I don't have a full face on. It also has amazing coverage! With one layer I get a medium coverage but I can totally build it to be a full coverage foundation. I haven't had any issues with it breaking up on me and it seems to control my oil nicely so far (I usually tend to wear it for at least 6-7 hours a day). The bottle is also extremely nice. It's a heavy glass bottle with a screw off top that holds a spatula as the applicator, which I really like. The reason that I gave this foundation four stars as opposed to five stars is because I hate the smell. It smells like paint when I open the bottle and first apply it. Eventually, the smell fades, which is a plus, but I'm not a fan about that. If it didn't smell like this then it would definitely get five stars from me because everything else is perfection.Overall, I would seriously recommend this to anyone wanting to try it because I think it's phenomenal. Just be weary of the smell! 
Melissa T.
19 reviews
Review for: Soft Beige more...
wet n wild Photo Focus Foundation this is the only foundation that I use. It is very affordable. It stays on all day and does not get greasy. And I have very oily skin. It is not easily transferable. No reason to pay outrages priced for foundation when you have this product!!!!!
Kate B.
Hudson, NC
270 reviews
Beauty Junkie Expert Level 4
Review for: Shell Ivory more...
This product is a good color match I have pretty pale skin. I also really like the spatula applicator. My problems with it would be I don’t recommend it if you have acne and you need a foundation that covers acne. This foundation is very light coverage. It also has a scent that I’m not a fan of.
Jami H.
Marianna, FL
125 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is a medium coverage foundation. Works very well for the price. Applies very easily, I find its easier with a brush or I use my hands most of the time then blend with a beauty blender. Has a weird smell when you first open it though, not too fond of that that's the reason for 4 stars.
Aleah B.
Vallejo, CA
175 reviews
Beauty Junkie Expert Level 2
I love this foundation. It is full coverage to me. It is not heavy on the skin either. When I took a picture of it, it seems that it was doing what the product is telling you to do.
Holly E.
Kansas City, MO
7 reviews
Review for: Soft Beige more...
I absolutely LOVE this foundation!! It is full coverage but does not look cakey at all. I have oily skin and it has a pretty matte finish without looking chalky. It lasts all day and does not oxidize on my skin. Also great for flash photos- absolutely no flashback! I would highly recommend!
Bran L.
7 reviews
Review for: Nude Ivory more...
recently purchased after seeing so many positive reviews and considering the reasonable price. i have extremely dry skin with very visible pores and i've had a bit of trouble with it, mostly because i was expecting a full coverage foundation. once i started applying it more, and testing more i've come to love it for a no makeup, makeup day 😍
Beth U.
holton, MI
72 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I have I hard time finding a foundation that works well with my dry skin and will last all day but this is it and at a affordable price. I work outside and its hard to find things that really last but this does wonderful for me all day. the shade matches pretty well to. overall very happy
ashlei r.
East Stroudsburg
19 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This product is comparable to many high end products, and is under $10. Its great for combination skin. It is lightweight and has a natural finish to the skin. Love and would buy again.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.