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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,365 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8365)
Q&A (455)
Media (1670)
jennifer e.
Oklahoma City
38 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is one of my favorite drugstore foundations. It is actually really nice and easy to blend. It is a matte finish and sets really well. The foundation doesn’t come with a pump but it does come with a sort of spatula applicator which i find very useful.
Reagan L.
9 reviews
Review for: Buff Bisque more...
This is really nice and medium coverage. It's pretty on normal to dry skin ive found. It does have a pretty potent smell but it dries down semi matte with a light shein.
Sophia O.
31 reviews
Beauty Junkie Expert Level 2
THIS IS AMAZING. I have acne and acne scars and this doesn't seep into the skin where it brings out your scars even more. looks like skin and with perfect with flash photography. A little goes a long way and if you put too much it will be cakey to works best with a brush first then a sponge to smooth out.
myshelle g.
6 reviews
Review for: Buff Bisque more...
I bought it in waltmart for 6 dollars, I got the wrong tone, but in spite of that it is not my tone if I liked its consistency and finished and you do not see much difference in tone, no doubt if I would buy it again but in my correct tone
Sarah W.
Seven Valleys, PA
113 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
This foundation is really awesome for the price! It had a semi matte finish and the packaging was simple but cute. I wasn’t a real big fan of the smell, it smelt a little like paint but after application the sent went away. Besides that I would say this is one of the better foundations from the drugstore.
Taylor C.
186 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
The smell of this is horrible but once you put it on your face the smell goes away. For only $4 I was very impressed with how well the foundation applys and covers. You have to blend it out pretty fast before it starts to dry. But over all if you just want a causal everyday foundation this would be great!
eli <.
Fort Worth
16 reviews
Beauty Junkie Expert Level 1
Despite the bad shade range this has to be one of my favorite drug store foundations! The finish is semi-matte and flawless. And it has been tested under several lighting and it's just amazing.
Willow W.
104 reviews
Beauty Junkie Expert Level 1
Im so inlove with this a little goes along way and looks very natural goes on very smooth and feels fresh not sticky and if u sweat its still stays on. Im really inpressed with this i usaully dont use foundation at all but this my favorite
Ash c.
252 sunset dr vinita, ok
47 reviews
Beauty Junkie Expert Level 1
Review for: WW369C_3 more...
Love this foundation so so much!!!!! It covers all my melasma and makes my skin look flawless. Only down fall is the smell and the next day after I wear it I always break out 😔.
Ashton M.
Mc Calla, AL
62 reviews
Beauty Junkie Expert Level 2
This is my everyday foundation. When I apply this product it looks just as good as a high end foundation. It is very full coverage and does not make me oily throughout the day. This is my go-to drugstore foundation.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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