wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,792)
Q&A (487)
Media (1761)
Patti B.
Vilas, NC
19 reviews
Purchased at: Walmart
Review for: Porcelain more...
Although you can find this foundation at a good price, I would recommend investing in something a little better. It is easy to apply and the finished look is nice, but the smell of this foundation was enough to turn me away. It has a VERY strong paint smell. I can’t say that I would buy it again or ever use it again unless the smell of the product was fixed.
Destiny P.
76 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I will def recommend this foundation to anyone who has oily skin because it leaves my skin so beautiful. I used to think the smell would annoy me but it doesn’t bother me at all. It goes on oily but dries quick
Ashton M.
Mc Calla, AL
62 reviews
Beauty Junkie Expert Level 2
This is my everyday foundation. When I apply this product it looks just as good as a high end foundation. It is very full coverage and does not make me oily throughout the day. This is my go-to drugstore foundation.
Kendall K.
Fremont , IN
315 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
I know a lot of people like this foundation, but It just wasn’t for me. And this is coming from someone who really likes Wet n Wild. It just went on cakey and emphasized every pore. I might try it again just because it’s so inexpensive, but I didn’t have a great experience with it the first time around.
Ash c.
252 sunset dr vinita, ok
47 reviews
Beauty Junkie Expert Level 1
Love this foundation so so much!!!!! It covers all my melasma and makes my skin look flawless. Only down fall is the smell and the next day after I wear it I always break out 😔.
Emily D.
Huntington Pk, CA
192 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I do like this foundation. It leaves my face soft and like a peach. Is long lasting 24 hours. It leaves me a full coverage. I feel the foundation really lightweight. I do recommend this to others girls because is really affordable.
Gabi H.
Smithville, TX
137 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
Great cruelty free foundation option! Its a nice natural medium coverage, so its not always my go-to, but when my skin is behaving I love it. It does well with my oily skin and I dont find that it gets cakey on me. Definitely would recommend this is you’re looking for a nice natural-finish foundation.
Cindy L.
6 reviews
Review for: Other more...
I feel like it does very well converge if you don’t have marks on your face, I barely started to use it and I have absolutely loved it. I would highly recommend this product especially if you have dry skin because it has a oily texture.
Ashleigh J.
Benton, AR
134 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is the first, decent priced, foundation that hasn't ever made me want to claw my face off.or give me a terrible color on my skin. This is the best foundation ever!
Susan M.
Clanton, AL
83 reviews
Beauty Junkie Expert Level 1
I really love this foundation. It's super affordable and makes my skin look flawless. It's lightweight and feels comfortable on the face. It has a spatula applicator that makes it easier to apply and the packaging is nice. I definitely recommend this to anyone looking for a good, affordable foundation.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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