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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,369 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8369)
Q&A (455)
Media (1670)
Kimberly D.
5 reviews
Love love love this foundation! Has pretty great coverage, easy to apply, very affordable as well! Can be bought at any drugstore. I would 10/10 recommend this foundation if not looking to spending on a high end foundation!
Lasts about 2 months depending how much to apply as well you can mix with other foundation!
fraineshca a.
17 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This foundation is my go to when I go to travel
And I forgot to bring my foundation I replace it with this beauty that makes it shame like you are wearing high end makeup.
Emma K.
54 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Nude Ivory more...
This is such a great foundation for dry skin! It’s dewy but it still looks natural and you can make it look matte with powder! You can also build up the coverage to be pretty full coverage! The only thing is, it can look a little cakey when you use a brush to apply it so I’d recommend using a sponge to blend it.
Silvia G.
Decatur , TX
20 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
I decided to give this one a try and I do have say that I love that it has the little wand thing to take some product out. It gave a good coverage, the more I add the better full coverage. I do have to mention that Caramel is slightly dark for me but I will give it a dry when summer is here and I tan. Overall, I don’t regret giving it a try.
Marissa M.
Palmerton, PA
81 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This foundation is AMAZING for its super low price. I really thought this gave a gorgeous, natural, finish, and the color really matched my skin tone. The only reason I'm giving this four stars is because it made me SUPER oily. Other than that, the coverage was great and this is an awesome product if you are on a budget.
rebeccaa💕🍉 N.
Suffolk County
16 reviews
Beauty Junkie Expert Level 1
I’m still trying it out, but so far it’s ok. There isn’t much coverage, which I like full coverage, and the applicator is almost like a spatula, which I don’t really like.
Bethany C.
39 reviews
Beauty Junkie Expert Level 1
I would give 10 stars if I could! Best budget foundation I have ever used. Stays in place all day long as long as you set with powder. Never had breakouts after using. And you cant beat the price!
Hailey W.
W Valley City, UT
67 reviews
Beauty Junkie Expert Level 2
The only reason this foundation is 4 stars not 5 is bc of the smell. It smells of paint but it does fade when wearing though initially it is strong. The color selection is nice for wet n wild brand foundation. The coverage is also medium-full. It is matte but using a damp beauty sponge helps give it some glow.
Marisol Z.
Vallejo, CA
569 reviews
Beauty Junkie Expert Level 4
This foundation is amazing! It gives you a matte/dewy look. I love it because it’s not thick on my face. Its wonderful because it does stay on for a while. The coverage is also great for an affordable foundation, I love it!
Katherine H.
Double Spgs, AL
110 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This foundation is ok. Its not full coverage. It is buildable though. I do like that it doesn't dry out my skin. I got the shade "porcelain" though I should have went up a shade because unfortunately it is too light for my skin
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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