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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Nicole D.
225 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
I heard so many good things about this foundation! I couldn’t wait to try it! I finally got my hands on a bottle & sadly, it didn’t live up to the hype. The smell is so bad. It kind of smells like Playdoh, lol?! I can’t deal. The coverage and finish were nothing special. Not the worst, but just didn’t live up to expectations!
𝓢𝓪𝓻𝓪𝓱 𝓗.
28 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Hands down, My all time favorite drugstore foundation!! It’s only $6 so if that isn’t a thumbs up right there I don’t know what is!

Mostly, I love how light weight this foundation feels on your face, yet it still covers all your imperfections! It’s easy to build up but I love the finish of it! The best part is it looks amazing in photos!
Katherine F.
Freeport , NY
312 reviews
Beauty Junkie Expert Level 4
Review for: Shell Ivory more...
I was on the hunt for a great foundation and I found this wet n wild one. The coverage is medium though you can build it. The price is awesome and the quality is great. Only con I’d say is the smell. I personally think it smells a bit like paint but it’s not too overwhelming like the scent doesn’t stay on your face.
Luisa L.
173 reviews
Beauty Junkie Expert Level 3
This isn't very good foundation for drugstore I love the pigmentation elastic very long time the only thing I don't like it's the smell but it's not bad I like this Foundation.
Gianna C.
Lake Worth, FL
71 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I really like this foundation it’s easy to blend and doesn’t give flashback. The color range includes different undertones so I was able to find my perfect shade. It’s super affordable. It has medium coverage but is easy to build up.
Nis S.
52 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
One of my favorite especially for the price. I don’t honestly smell this paint smell that some complain about. This is surprisingly working for my dry combo mature skin. I would take this any day before NARS or TARTE foundations.
Primavera C.
Pompano Beach
24 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
this foundation it’s very good for a drugstore foundation. the coverage it’s amazing, the finish always tends to be a mix of glowy and matte finish. it’s very lightweight and the smell it’s pretty strong, it even smells like paint, most people dislike this very much, but i personally don’t find this annoying at all
Liz S.
Katy, TX
206 reviews
Beauty Junkie Expert Level 4
I like this foundation and the price is great! It’s a great dupe for Loracs foundation and too faced born this way. I did have to purchase two colors to get my skin tone but I wore it all day and it didn’t crease up or look cakey after 12 hours of wear! I would definitely purchase this product again after I’m through with the ones I have.
Yesenia G.
Chicago, IL
45 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I recently just started using this foundation unfortunately I got the wrong shade it was way too lighter for my skin, but I started mixing it with a darker foundation like the COVERGIRL Clean Matte Liquid Foundation and it seems to give me my perfect shade and that nice dewy look!
Ashley N.
161 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
It smells like paint thinner or something. But it’s so amazing on the skin you won’t see texture. The coverage is medium to buildable. Blends out amazingly does dry kinda fast tho so keep that in mind. It oxidizes just a hair. Dry skin can use it but i feel it would be better on oily skin as well. I’ll be repurchasing it
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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