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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1674)
Prestigious Gal ..
44 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
I LOVE this product so much. I have used so many prestige brand foundations and this one either works the dame or even better. Compare this foundation to another, it has beaten so many down to the ground and it is only $5!! I am stuck on this foundation and I am so glad I took a chance on this foundation! STONGLY RECOMMENDED! 
Samantha L.
2 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I love this foundation! It color corrects my skin perfectly. It can easily be applied to the face, and for me it has been long lasting. There is also a lot of product even if the package looks small. Since it's in that small package it's so easy to carry around, or to travel with. I rate this product 5 stars. Thank you.
deleted d.
15 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
It smells like paint, scared of what chemicals were put into it. Probably works best on dry skin. Horrible coverage no matter how many layers you put. Very runny and liquidy!
Tracy C.
7 reviews
Review for: Nude Ivory more...
This foundation is such a great value! I would call it medium coverage. I love that it doesn’t look cakey or move around. It also doesn’t break me out like a lot of others do. Thumbs up for this one!
Amy V.
400 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
A lot of people would hype up about this, even my friend and so I decided to pick one up. It’s very affordable! I think it was like $5. I think that the coverage is good and lasts me the whole day. The scent reminds of banana chips, I don’t know why. But I just tested it out today and so I’m not really feeling it yet.
Victoria S.
Honeybrook 3990 mapde
88 reviews
Review for: Soft Ivory more...
I love this foundation. It works so good. It covers a lot of my acne. Also I love the packaging. I love that it comes with a paddle. It is also easy to apply onto the face with the paddle which is very good about this foundation.
Yudy C.
Concord, CA
90 reviews
Beauty Junkie Expert Level 2
Omg this was a surprise for me. Never thought about this foundation and I hear good reviews about it so I decided to give it a try and I love the finish it looks great on my skin and the foundation doesn’t break. Is my fav!!!
Sara A.
Chatsworth, GA
56 reviews
Beauty Junkie Expert Level 1
I picked the wrong shade but it feels amazing going on my skin. It also has good coverage. It did wear off in my t zone quicker than every where else but I have an oily one.
Kelly A.
8 reviews
Review for: Buff Bisque more...
Actually my favorite foundation at the moment, the coverage depend on the amount you put in your face, but it’s almost full coverage. Kind of matte finish, is lightweight on my skin, I already buy it 3 times and in still going to buy it again and again. Favorite foundation, the only thing is the smell, smells like paint , but then the smell is not in your face anymore! ❤️❤️
Alexia G.
Fort Wayne
66 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
I bought this foundation because everyone raves about it. It's crazy cheap, so I was really excited for this foundation. But I have never been able to get enough coverage with this foundation. It slides around on my face even when I use all matte products. It makes me look super greasy, and I hate the way it looks. The only pro to me is how cheap it is.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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