wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,560 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8560)
Q&A (460)
Media (1716)
Lilly J.
69 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I love this foundation, I've repurchased it twice already. The coverage is about a medium to light coverage. I have dry skin and it doesn't emphasize my dry spots or anything. I've worn this foundation for 18 hours at times and there's no breaking apart or wiping off. This foundation wears beautifully and even survives rain and tears! 
Tracy C.
7 reviews
Review for: Nude Ivory more...
This foundation is such a great value! I would call it medium coverage. I love that it doesn’t look cakey or move around. It also doesn’t break me out like a lot of others do. Thumbs up for this one!
Amy V.
436 reviews
Beauty Junkie Expert Level 3
Purchased at: Walmart
Review for: Shell Ivory more...
A lot of people would hype up about this, even my friend and so I decided to pick one up. It’s very affordable! I think it was like $5. I think that the coverage is good and lasts me the whole day. The scent reminds of banana chips, I don’t know why. But I just tested it out today and so I’m not really feeling it yet.
Sara A.
Chatsworth, GA
56 reviews
Beauty Junkie Expert Level 1
I picked the wrong shade but it feels amazing going on my skin. It also has good coverage. It did wear off in my t zone quicker than every where else but I have an oily one.
Alexia G.
Fort Wayne
66 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
I bought this foundation because everyone raves about it. It's crazy cheap, so I was really excited for this foundation. But I have never been able to get enough coverage with this foundation. It slides around on my face even when I use all matte products. It makes me look super greasy, and I hate the way it looks. The only pro to me is how cheap it is.
Victoria S.
88 reviews
Review for: Soft Ivory more...
I love this foundation. It works so good. It covers a lot of my acne. Also I love the packaging. I love that it comes with a paddle. It is also easy to apply onto the face with the paddle which is very good about this foundation.
Yesenia G.
Chicago, IL
45 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
I recently just started using this foundation unfortunately I got the wrong shade it was way too lighter for my skin, but I started mixing it with a darker foundation like the COVERGIRL Clean Matte Liquid Foundation and it seems to give me my perfect shade and that nice dewy look!
Nicole D.
225 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
I heard so many good things about this foundation! I couldn’t wait to try it! I finally got my hands on a bottle & sadly, it didn’t live up to the hype. The smell is so bad. It kind of smells like Playdoh, lol?! I can’t deal. The coverage and finish were nothing special. Not the worst, but just didn’t live up to expectations!
Katherine F.
Freeport , NY
314 reviews
Beauty Junkie Expert Level 4
Review for: Shell Ivory more...
I was on the hunt for a great foundation and I found this wet n wild one. The coverage is medium though you can build it. The price is awesome and the quality is great. Only con I’d say is the smell. I personally think it smells a bit like paint but it’s not too overwhelming like the scent doesn’t stay on your face.
Liz S.
Katy, TX
210 reviews
Beauty Junkie Expert Level 4
I like this foundation and the price is great! It’s a great dupe for Loracs foundation and too faced born this way. I did have to purchase two colors to get my skin tone but I wore it all day and it didn’t crease up or look cakey after 12 hours of wear! I would definitely purchase this product again after I’m through with the ones I have.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.