wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,543 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8543)
Q&A (460)
Media (1713)
Erin B.
178 reviews
Beauty Junkie Expert Level 2
Even though I have oily skin I love this foundation! I definitely have to bake in order to wear it, but it looks so flawless and natural on the skin, all while being pretty full coverage. It looks great in photos because it does not have SPF so it doesn’t flashback. It has a strong smell that reminds me of Mac Pro longwear foundation...I don’t love the smell but I can get past it for this awesome foundation. Best part is the price! It’s so affordable. I will definitely repurchase this over and over again.
Alma S.
77 reviews
Beauty Junkie Expert Level 1
I really love this foundation when I first buy it. The first few applications look amazing on my skin. Over time, the foundation starts to loose its "vitality" because when I apply it after 3 weeks or so after purchase, it does not apply as beautifully. It starts to look cakey on my face. and I hate it. It's very unfortunate for me because I only rarely wear foundation and, about once per week, and  I only get a few good uses out of the bottle.  I would like for it to have longer lasting life.
Lanette S.
Dallas, TX
12 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I use the “desert beige” shade and y’all please believe the hype! This is an amazing full coverage foundation for such an amazing price! I do wanna go back and buy a lighter shade for my wintertime makeup look. But for also I love the size of the bottle it’s compact enough for traveling even though it’s a glass bottle. I would love to see them add a pump to the bottle someday because ELF is another brand that’s really affordable and their bottles have pumps! So please Wet n wild give us a pump!
Sarah C.
Salem, OR
62 reviews
Beauty Junkie Expert Level 3
Review for: Soft Ivory more...
Heard this recommended by a couple YouTubers so I decided to try it. First off and biggest con...it stinks like paint thinner! I don't even have a great sense of smell and I found that extremely off putting. However, the formula does go on really nicely. Not matte, not dewy, just a nice finish. I was pretty amazed by that. I thought that might be enough to get over the smell (which does go away after 10 min), but it just gave me the sensation that I was putting something toxic on my face. 
Frangely T.
104 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
I owned this foundation about 6-9 months ago. I have to say that, although it applied well on me, it didn't last as long as other foundations would. Even with a primer, it would still break up on and around my nose. It also smells REALLY strong (in a bad way). Not even my  Estée Lauder Double Wear Stay-In-Place Makeup smells that strongly of foundation. I think it works best for people with normal or maybe even dry skin, but I don't recommend it for us combination oily gals.
Farah Y.
Omaha, NE
107 reviews
Beauty Junkie Expert Level 2
My favorite drugstore foundation, does not exaggerate texture or pores. I use it with beauty blender for natural look, and with kabuki brush for more coverage, I use cream beige perfect for my skin tone
Contour,highlights and powders blends easily over it
What I like the most is that it didn't break me out since I have acne prone skin
This foundation lasts for almost 8 hours on my skin
Renea P.
Bonaire, GA
59 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
My absolute favorite foundation!! I love this so much, they have a great range of colors for a small drugstore brand. The price is awesome. The only con with it that I can think of is that if you don’t set it it tends to smudge, but of you set it with powder it will stay on all day. I pair it with my Coty Airspun powder and it lasts all day long. Coty Airspun Loose Face Powder
Miranda B.
5 reviews
Review for: Soft Ivory more...
I kept seeing YouTube videos featuring this product and decided to pick it up. I have oily as crap skin so it appealed to me. That being said, I picked it up and yeah, you need to get past the strong paint smell. It was rather potent but... the performance outweighed that for me. It is mattifying, so if you have dry skin you will not like this. And I kept seeing reviews of dry skinned people who did not like this because it is so mattifying. But, if you are oily, you will love this. For only 5.99, it performed so well. My skin looked flawless, and felt matte. It dries down fast so you must work quickly. But, I think that is the case for a lot of mattifying foundations. The first time I tried it, the lasting power was insane, but then I noticed with further use it did break down but that was after several hours. I also live in a humid climate so makeup does tend to break down on my oily skin faster. Keep that in mind when buying this if that applies to you. 
Leah N.
St. Cloud
50 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I find this works well with nearly any type of primer, depending on the look you’re after! With a more moisturizing primer- it holds up to my oilier skin quite well without breaking down, and looks dewy without getting greasy. With a more mattifying primer- it stays matte all day but doesn’t look too dry or cakey. It also fares well combined with other foundations and glowy mix-ins. As I find the finish of this foundation varies depending on your primer, I can see folks of all skin types being able to
I find this to be such a versatile foundation that can give such a variety of finishes. I can get full-coverage matte beautuber goodness, ‘’’natural beauty’’’ glowiness with a bunch of liquid illuminator mixed in, or cocktail‘d up with BB cream/shade adjuster drops or whatever you like. No matter what I’ve layered under it or mixed into it, it always performs so so well for my oily/acne-prone skin. I love the coverage and PRICE of this- I can’t recommend enough!
Morgan H.
55 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
Decent color range! The rose ivory is a perfect match for my very red skin. I have dry skin and this foundation has a natural finish so it sometimes does hug my dryness, but if you moisturize before it looks great. It is light coverage but can definitely be built to medium coverage. It feels very nice on the skin and lasts pretty long if you set it! The price is right with this one too!!! Scent is pretty strong but you get used to it! Definitely my every casual day foundation!
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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