Wet - n - Wild has been my favorite make-up brand since I started playing with lip gloss in 4th grade. As I have gotten older the brand has continued to grow and develop products that meet the current needs of beauty enthusiasts that weren't front and center in the 90s. Contouring wasn't a huge thing, and the concern of long wear makeup, especially for Halloween, was not of great importance. This palette allows you to create colorful and fun looks, from mystical mermaid to an Avatar character. You can add glitter to it for a more glamorous look, or use black to create darker and more ominous face shadows. Thus palette is versatile and comes in a variety of color schemes that will allow you to be whatever you want for Halloween.