wet n wild ColorIcon Kohl Liner Pencil
5 varieties available

wet n wild ColorIcon Kohl Liner Pencil


4.0 out of 5 stars
  • 5 Stars55%
  • 4 Stars18%
  • 3 Stars14%
  • 2 Stars8%
  • 1 Star6%


*SNIFF*:’) We’re gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and we’re here for you now – better than ever! These 12-hour, long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder they’re so raved about by celebs and makeup artists. But don’t worry, just because we’re all Hollywood now doesn’t mean we’ve forgotten about you. What was YOUR first wet n’ wild eyeliner color? Ours was blue.

Ingredients: Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Ceresin, Petrolatum, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Sorbic Acid, Ferric Ammonium Ferrocyanide/CI 77510, Iron Oxides/CI 77499

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wet n wild ColorIcon Kohl Liner Pencil
wet n wild ColorIcon Kohl Liner Pencil
Reviews (231)
Q&A (0)
Media (19)
Crystal R.
Pomona, CA
215 reviews
Beauty Junkie Expert Level 3
Purchased at: Target
Review for: Baby's Got Black more...
I love this eyeliner pencial it is a very large eyeliner pencil that is very affordle i believe its around 1 dollar it glides on very very very creamy its not waxy sometimes when im on a bidget and i cannot afford a better eyeliner this is what i reach for at the drug store and the reasons i gave it 4 stars is because it does smear at the end of the day so you do need to reapply but its the best cheapest eyeliner ive used
Jessica C.
Charlestown, NH
12 reviews
Review for: Baby's Got Black more...
Ok let’s be honest here, everyone has at some point has used wet n wild products I mean come on it’s like a right of passage when you first start out using make up. It was my first eyeliner ever and best in price! Now this particular eyeliner baby’s got black is ahh-mazing!! It glides right on like a seriously expensive liner. No more trying to soften it a bit with heat (aka a lighter like in the 70’s/80’s lol ). It’s become a huge favorite go to again! I can’t live without it. And seriously, buy several if you find it in the store because if you don’t it will forever be out of stock lol and it’s like $0.97! The only stinker is it’s more expensive online. 
Stephani P.
Durham, NC
231 reviews
Beauty Junkie Expert Level 3
 I used this product (or it's comparable wnw) since I was a teenager. I still love it. When I walk in the store and it's only 99 cents to get the thing that I know work? I buy two of the brown - one for eyeliner, one for lipliner.
Dana L.
Casselberry, FL
22 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
Bought at CVS for $0.99. They're now priced at $1.49 (thank you CVS) but some Dollar Trees carry these pencil liners. I am currently using the color Simma Brown 603A. I prefer natural makeup so the black liner is too dark and looks unnatural on me when I do tight lining. This brown pencil liner is absolutely my favorite and is perfect for the natural look. It's very rich and pigmented. Color comes off and on easily. It's a pencil so... it's like you're naturally drawing on your face. This is NOT a waterproof liner. If you get a lot of water, oil, or sweat on your face, it will smear; however, if wetness is minimal and you don't touch it, it will hold up perfect fine. The only negative aspect I can point out about this product is the inner "lead" part. Just like regular pencils, if you drop it too much, the lead on the inside cracks. So when you sharpen it, the "tip" keeps breaking. Drives me insane but it is what it is. Definitely recommend this product for affordability, easy application, and pigmentation.
Andriana ❤.
175 reviews
Beauty Junkie Expert Level 2
Review for: Simma Brown Now! more...
Since I've been unable to find "dark brown" in this brand, I switched to simma brown now and have not been disappointed. It is very rich, very affordable, and one of my favorites in a beauty world full of "best tools out there." I use it to fill my eyebrows and am generally able to achieve a very natural look as a result. Highly recommended.
Nicole B.
Pittsburgh, PA
19 reviews
Beauty Junkie Expert Level 4
Purchased at: CVS
My favorite eyeliner for the price. Goes on smooth, stays on all day. I have used wet n wild eyeliner since I was young, and at the age of 31 it's still my favorite. The cheapest makeup product I buy. I have had many compliments over the years on my eyeliner, and people always asking what I use. Everyone is surprised it's so cheap!
Jocelyn H.
44 reviews
Beauty Junkie Expert Level 1
Review for: Simma Brown Now! more...
I use this eyeliner everyday for my bottom lash line. It’s not the softest pencil, but because of that, it stays on well throughout the day. I don’t feel like it smudges off. I would definitely recommend this product, especially at such a bargain price.
Lauren C.
122 reviews
Beauty Junkie Expert Level 2
Review for: Baby's Got Black more...
This is a pretty decent pencil eyeliner for the price. It's pretty soft, which makes application easy. I do have greasy eyelids, and I have noticed that after a few hours the color bleeds upwards onto my crease, which isn't ideal unless you're going for a smokey look. I think that this is great for beginners though. 
Christine D.
Waipahu, HI
94 reviews
Beauty Junkie Expert Level 2
Review for: Simma Brown Now!, Taupe of the Mornin' more...
I know this is an eyeliner but I actually this for my brows and I was
wowed! The pigment is insane and it's very easy to apply as long as you
keep it pointy all the time. It glides on smoothly with no problem and
stays on really good. For less than a dollar, this is truly a hidden gem
on a drugstore makeup aisle. 
Hannah R.
Bradford, PA
78 reviews
Beauty Junkie Expert Level 1
Review for: Baby's Got Black more...
My first eyeliner was this product. I could not use it for the life of me. It was incredibly sharp, and it always made my eyes water when I tried to use it, and it was very painful. After just a few minutes of wearing it, it would rub off on to my eyelid and give me a weird faux smokey eye, and it just looked messy.
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