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wet n wild ColorIcon Bronzer
3 varieties available

wet n wild ColorIcon Bronzer

BY WET N WILD #19 in Bronzer

4.1 out of 5 stars
  • 5 Stars47%
  • 4 Stars30%
  • 3 Stars16%
  • 2 Stars5%
  • 1 Star3%
4.13 / 5 based on 6,281 Reviews
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Product Description

Sunset tan! The grand daddy of the bronzer world! This big, hunky guy is the perfect man: he’s healthy for you (dermatologist-tested), not slimy (oil-free), has a great pedigree (winner of The Oprah Magazine O-Ward) and is so protective (from harmful UVB rays). Plus, he’ll always complement how you look!

Ingredients: ACTIVE INGREDIENTS: Octinoxate 5 % Oxybenzone 1.5 % INACTIVE INGREDIENTS: Mica, Boron Nitride, Cyclopentasiloxane, Phenyl Trimethicone, Nylon-12, Caprylyl Glycol, Methicone, Dimethicone Crosspolymer, Alumina, Bisabolol, Caprylhydroxamic Acid, Glycerin, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Manganese Violet/CI 77742, Titanium Dioxide/CI 77891]

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Top Questions See all 302 Q&A

  • Does anyone else always stop to look at this brand while ...2 Answers
  • How long does this product usually last on your skin?4 Answers
  • Este bronzer es muy sutil quien lo.tiene.1 Answers
wet n wild ColorIcon Bronzer
wet n wild ColorIcon Bronzer
Reviews (6281)
Q&A (78)
Media (363)
Jena B.
30 reviews
Beauty Junkie Expert Level 1
Review for: Ticket to Brazil more...
I'm a huge Wet N Wild fan! I love how cheap they are, and that their products actually work. I bought this bronzer on a whim when I was a rush, and my older bronzer broke and couldn't be fixed.

For the price point of $4, it is a great bronzer. The color is light, but is buildable. I was very pleasantly surprised by how great the color is! And you get quite a bit of product for the price.

It gives you a great sun kissed glow; I do not find this matte at all... it does have a nice subtle shimmer to it that isn't over powering, but does give you a nice sun kissed look.
I would not suggest to use this as a contour powder, it is too shimmer, and it would take some time to build up the color to make it a good contour powder.

The only few problems I had with this product was...
A) the colors. I really think they could add some extra shades to this line. It only has 3, and there could be more.

B) there is some kickback (fallout). Not a lot, but enough.

C) I really wish they would make this a matte shade as well, I think it would be stunning!

All in all, I would probably repurchase this item again in the future. I thought it blended out very easily, very little finessesing. The pigment isn't over powering, but can get that way with some building.

I think if you are looking for a good priced, easy to use, and a soft subtle bronzer/ sun kissed glow; this is the one you should buy to get the best natural glow and bronze.

I even sometimes don't even put highlighter on my cheeks, and just let this be my nice natural glow 💖🌟✔
Alie H.
54 reviews
Beauty Junkie Expert Level 1
Review for: Reserve Your Cabana more...
It takes some effort to build up color with this when actually using it as a bronzer; I have never used it otherwise, as other reviewers have stated. The shimmer is there but not overpowering, so if you have the patience/time, it works ok as a contour. The product did break through to pan after only a few uses, but the rest of it has not broken up in the pan so that's a plus- I've been using it for a couple of months now, not on a daily basis but at least 3-4 times a week if not more. You do get a lot for the price, it's just spread out since the compact is so large vs. being "thicker" in a smaller compact. I like the low level shimmer this offers, and for the price it's a pretty good product! 
heathur g.
3 reviews
Review for: Reserve Your Cabana more...
wet n wild's color icon bronzer in "reserve your cabana" is the only powder I have ever been able to use to set my undereye concealer without it turning into a crepey, creasy, dried out looking mess. Yes, there is some glitter and sparkle in it but I honestly can't notice it under my eyes. when used all over it gives a very radiant and soft effect. I use my real techniques sponge, swipe the pointed end into the pan, then press under my eyes. You get an insane amount of product for the price and it never hard pans itself even though I use a damp sponge to apply. I don't think this is dark enough for anyone to actually use as a bronzer but it works great as a setting powder! 
Jennifer W.
526 reviews
Beauty Junkie Expert Level 3
Review for: Wet N Wild Color Icon Bronzer SPF 15 743A Reserve Your Cabana more...
This is not my favorite product by Wet and Wild but it's definitely not my least favorite product. I first purchases products because of all the hype behind it a lot of people on social media and YouTube were raving about it. Although I believe it's advertised as more of a bronzer none of the people that I saw a review it used it in that manner and I certainly don't either. What I was seeing more was people using it like a highlight. The products and expensive and you do get a lot of product for your money. For the record I am snow white pale. For me it's not an item I would use as a highlight because it's more on the mat side and that's just not what I go for typically. It's a bit too pigmented for me in terms of using it as a setting powder or face powder but is not dark enough to use it as a bronzer even on as pale of skin as mine. What I tended to find it useful for was using it as an inner corner highlight or a brow bone highlight on the lid also as great as an all over lid shade or shade to set your eye primer. That's really the only way this product works well for me that being said it's going to last me the rest of my life because there's so much product in there I was definitely disappointed though as that was not at all what I purchased it for. Overall it is very pigmented and good quality.
Destiny L.
Broken Arrow, OK
32 reviews
Beauty Junkie Expert Level 1
I purchased this bronzer from Wet N Wild to replace my old one I had run out of. I decided to try this one because it looked nice and was budget friendly at the time. I noticed that after just a few uses there was some fallout, which isn't a big concern. The color was very pigmented and took a while to blend even tho I had used a pretty small amount on my brush. It looked pretty decent on the skin after all the blending. I would recommend this to someone that's looking for an affordable bronzer you can pick up at the nearest Walmart.
Autumn S.
Riverside, CA
42 reviews
Beauty Junkie Expert Level 1
Review for: Ticket to Brazil more...
I purchased this product at Walmart. The color tone of this bronzer is beautiful with a matte finish. I used this bronzer as my daily contour bronzer. The only reason I gave this product 3 stars over 4 is how long the color pigment stayed on my face. I am a girl who swears by setting spray and I felt like after a few hours, the contour was fading away. Although I love wet n wild, I think they need to do a little better with their powder bronzers. However, for an affordable price, definitely worth it as a daily bronzer!
Danielle C.
143 reviews
Beauty Junkie Expert Level 2
Review for: Ticket to Brazil more...
This is an awesome browser. It's basically a color wheel where you can mix and match the colors that you want to get the perfect look you're going for. It has a little Shimmer to it but not as much as most bronzers it looks very clean and light weight on your face. It gives you a very natural bronze and glow.
wet n wild ColorIcon Bronzer
Caitlin P.
Shakopee, MN
83 reviews
Beauty Junkie Expert Level 2
Review for: Reserve Your Cabana more...
THROW OUT YOUR EXPENSIVE BRONZERS!! (don't actually, they were spendy!!) BUT don't waste your money anymore on those perfectly packed but slightly deceiving golden monsters! This bronzer is my new best friend, its affordable and incredibly light on your skin. It leaves the most natural glow I've gotten since I came back to the mainland from the islands!! I find myself ditching my highlighter completely and just using this because of its beautiful iridescent glow. I'm hooked, bye bye $40 compacts!  
april n.
Forest Lake, MN
507 reviews
Review for: Ticket to Brazil more...
This is my absolute FAVORITE bronzer, for multiple reasons! It was very dark, yet not too overpowering for my pale skin and it gave me a very bronzed look, which I was looking for. I don’t like bronzers that have such a strong red tint to them - and this one I haven’t had that problem with. Who wants to look red/orange when you are trying to achieve a bronzed look? Aside from that, it is extremely budget friendly, I believe I got this for $5 at Dollar General. Wet n Wild has always been one of my go-to brands because of their affordability, convenience and all the fact that they are (and always have been) cruelty free. I would definitely suggest this to anyone who is looking to achieve a beautiful bronzed look. I would definitely suggest this bronzer in the summertime rather than the winter time for a more *natural* bronzed look.
Paula I.
39 reviews
Beauty Junkie Expert Level 1
This is very good especially for the price. The undertones are right if on the warmer/more yellow side; I think they work especially well in the summer. They’re mostly matte but they have very slight satin to them that makes them look natural. The shade range is all kinds of wrong to use exclusively as bronzer, but they’re also great as a finishing powder for all over the face, and since they’re not insanely pigmented there’s room to make them work for your skin tone. I reach for Ticket to Brazil when I want a little yellow tone to complement other parts of my make up <3
kelly p.
301 reviews
Has anyone tried the reserve your cabana one? I know it's not bronzer but 've heard that t's a great everyday hilighter.
Elizabeth S.
95 reviews
Beauty Junkie Expert Level 4
What features do you contour most?
Erika H.
9 reviews
Does anybody know of the best brush to use with this bronzer?
Griseda H.
252 reviews
Beauty Junkie Expert Level 5
Does it has shimmery? It looks matte
Arcadia P.
Charlotte, NC
8 reviews
Does anyone know if it looks cakey after a while?

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wet n wild ColorIcon Bronzer
wet n wild
wet n wild ColorIcon Bronzer