Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Wet N Wild Color Icon Kohl Liner Pencil
20 varieties available

Wet N Wild Color Icon Kohl Liner Pencil

BY WET N WILD #49 in Eyeliner

4.0 out of 5 stars
  • 5 Stars48%
  • 4 Stars25%
  • 3 Stars16%
  • 2 Stars7%
  • 1 Star4%
4.07 / 5 based on 1,208 Reviews

Product Description

*SNIFF*:’) We’re gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and we’re here for you now – better than ever! These 12-hour, long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder they’re so raved about by celebs and makeup artists. But don’t worry, just because we’re all Hollywood now doesn’t mean we’ve forgotten about you. What was YOUR first wet n’ wild eyeliner color? Ours was blue.


Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Ceresin, Petrolatum, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Sorbic Acid, Ferric Ammonium Ferrocyanide/CI 77510, Iron Oxides/CI 77499

see more...

Top Questions See all 29 Q&A

  • I want to try this eyeliner. Has somebody tried it? is good or not?10 Answers
  • Longevity when applied on waterline? I'm always looking for a gre...1 Answers
  • Is this a good eye liner ? 2 Answers
Wet N Wild Color Icon Kohl Liner Pencil
Wet N Wild Color Icon Kohl Liner Pencil
Reviews (1208)
Q&A (29)
Media (120)
Elizabeth C.
Louisville, KY
810 reviews
Beauty Junkie Expert Level 5
Review for: Wet n Wild Kohl Eyeliner Pencil, Charcoal 655 more...
I'm actually super surprised at this eyeliner. My entire life I slowly learned the more you spend the better the makeup and that's generally true. This thought was solidified by the phase of my 11 year old self digging for change in my couch to find money for makeup and only being able to afford this brand and always being dissapointed and never going near it again for years.
I was in a pickle. I had somewhere to be. A romantic moment. And my expensive kat von d waterproof tattoo eyeliner was fading fast after more than 16 hours on my watery eyes but I was broke. No money in the budget for makeup so I ran into my local Meijer and grabbed the cheapest eyeliner I could. That was this.
I was super surprised at how creamy and soft and super pigmented this is. If you've ever tried my go to marc Jacobs highliner its similar. This is more smudgey and a tad bit more oily than that but it works. It's black, so black and it's the only thing that can go on my eyes when they are watering so bad no eyeliner will go on.
It does smudge a lot so that's annoying but it can be good for a certain look and honestly it's so black. The kind of black girls like me love. Love it. And for 1 dollar. Can't beat it.
Arshena A.
217 reviews
Beauty Junkie Expert Level 5
Review for: Calling Your Buff more...
I’m so shook at how amazing this eyeliner performs, not because it’s wet n wild or because it’s only a $1 but because it didn’t work for me at first. So I picked up the nude shade because I wanted to see if I liked wearing nude eyeliner. I knew wnw has great products so I said why not give it a shot, plus it’s only a $1. When I first tried it, it would instantly wipe off my waterline before I could even apply some to the next eye. I sharpened it because I figured maybe it was dirty. Nope, still didn’t last so then I finally just kept sharpening it until one day it felt really creamy. I was confused since it normally is hard so then I applied it to my waterline & it lasted! Keep in mind, I didn’t sharpen it for a long time to get to that point, only maybe 2-3 times. The pencil itself also comes with A LOT, it’s the longest eyeliner pencil I’ve seen, & it’s only a $1!!! Worth a shot!
Andriana ❤.
149 reviews
Beauty Junkie Expert Level 2
Review for: Simma Brown Now more...
Since I've been unable to find "dark brown" in this brand, I switched to simma brown now and have not been disappointed. It is very rich, very affordable, and one of my favorites in a beauty world full of "best tools out there." I use it to fill my eyebrows and am generally able to achieve a very natural look as a result. Highly recommended.
Lynda Y.
27 reviews
Review for: Wet n Wild Kohl Eyeliner Pencil, Charcoal 655 more...
I've always used these. They go on smooth as last all day. I especially like black and haven't had a problem with it. I bought the dual black on one end brown on other, and the brown wouldn't go on unless I heat it. Then it was clumpy. Brown stick was also a problem. I've used many colors and the brown seems to be the only one with issues. I would recommend al the rest if the products in this line.
Alexis T.
Columbus, OH
88 reviews
Beauty Junkie Expert Level 2
Review for: You'Re Always White, Of Quartz, Simma Brown Now, Don'T Leaf Me, Calling Your Buff, Like, Comment, Or Share, Black more...
I have pretty much every liner from the line because I love them that much! These are PERFECT for the waterline and come in so many pops of color. For lining the lid it can be a bit trickier so i recommend always having it sharpened and also run the tip over a flame, do not hold it onto the flame just run it over quick just once, let it cool for a couple seconds, then use.
-Lexie Love (Youtube)
blia s.
Marion, NC
117 reviews
Beauty Junkie Expert Level 2
Review for: Wet n Wild Kohl Eyeliner Pencil, Charcoal 655 more...
So I went on this big drugstore search for the perfect tightlining pencil since mine had run out, I bought like 4 different ones and they don’t compare to this. It’s black, goes on nicely. Stays on and doesn’t smudge. All the other ones were lacking in one or the other. And the sad thing is this one was the cheapest one! The only reason why I didn’t give it 5 stars is it doesn’t stay on all day, I would love to find me one that does that but I haven’t found it in drugstore
Edyline E.
208 reviews
Beauty Junkie Expert Level 4
Review for: wet n wild Color Icon Kohl Liner Pencil, You're Always White!, 0.04 Ounce more...
I am really happy with the pigmentation with this eyeliner. What a steal considering the price. I really really love it. However, the reason why I gave it four stars is because it does not stay on for a long time on my waterline. It is quite a strange experience because it does not stay on the waterline but it clings onto the bottom lashes. When you take a step back, it looks like it's on your waterlines. It looks really great on the upper lids, great pigmentation.
Vivian Y.
Farmington Hills , MI
157 reviews
Beauty Junkie Expert Level 3
I purchased the brown, and nude colors, and I love them! They're so smooth and pigmented, and they don't fade even after a 10 hour day! If you have oily eyelids though then you might want to set it with a similar colored eyeshadow so it doesn't fade or smudge. I'll be re-purchasing more of these for a long time! Wet N Wild Color Icon Kohl Liner Pencil
Mallory B.
176 reviews
Beauty Junkie Expert Level 2
My sister bought this on a whim when she found herself out of town without any makeup. Raved about how much she loved it and we were both shocked as we both only wear higher end makeup. This liner does not budge from your WATERLINE...which is unheard of in the makeup world. I can't even begin to count how many people i have shared this with!
Kaylynn D.
38 reviews
Beauty Junkie Expert Level 1
I love love love this product! They’re only a $1 which is so incredibly affordable. The pigmentation is great and they have a lot of color options. You can sharpen them and they will last you forever. I have 3 different colors in my drawer currently and I can’t do my makeup without using at least one in my waterline, I loooove these!
Desiree R.
22 reviews
I want to try this eyeliner. Has somebody tried it? is good or not?
Heather S.
Shalimar, FL
202 reviews
What's your fave color of choice to use? I use medium brown for my brows
Daisy M.
Long Beach, CA
10 reviews
Is this product waterproof?
angel a.
Dearborn, MI
115 reviews
Where can u find it?it don't know where they don't sell it at the stores
Katelyn H.
81 reviews
How long did this last on you?

You came for the review, stay for the community. Over 25 million honest reviews from people like you.

Sign up now