Beautiful palette with some absolutely gorgeous shades. I've always been a fan of Wet n Wild, and know their eyeshadows to be buttery and extremely high quality. I haven't purchased the cult favorite Comfort Zone palette, because some shades I know I would never reach for, but I never have that problem with the Au Naturel palette. The colours, especially the dark, deep burgundy shade, are all incredibly beautiful, wearable, and blendable. Longevity and pigmentation aren't quite up to high-end standards, but over a primer, they still do incredibly well. They've lasted an entire 8 hour day with minimal fading over the Urban Decay primer potion, which is good for such a cheap palette! This palette is great bang for your buck, and I would highly recommend for anyone looking for an affordable, cruelty free drugstore palette.