What it is: Your biggest color innovation in 20 years: ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer color that's luminous in every kind of light. What it does: Color after color vs. next biggest leading permanent color brand with 100% grey coverage. Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM. What else you need to know: Superior Light Reflection & Superior Hair Protection Up to 100% grey/white coverage with a sheer result.