I just started using this shampoo and conditioner. I have fine thin hair to begin with and its hard to find shampoos that dont weigh me down and make my hair greasy after a few hours. this shampoo totally works. i was actually very impressed. and after ONE use i could feel that my hair was already much softer and less frizzy. I went from having to run the straightner over my hair every day to being able to air dry my hair, and ive only used the product maybe 4 times at this point. 100% worth the money. I think it was about $12-$15 for each the shampoo and conditioner, and ULTA was running a promo so i got the deep conditioner for free as well.