I love this stuff for dying my hair at home! I will never stray from wella. This dye along with wella 10 vol developer always leaves my hair the exact shade i want it and feeling so soft.

Love this brand! It’s easy to use and doesn’t have a strong smell. Leaves no residue and covers grays. It keeps its color without fading. Definitely recommend

Absolutely love this line! I went back natural after being blonde for over ten years. We used a mixture of 3 colors - 5n, 5vv and 5wg - to fill in the blonde, darken it and then give it just a hint of color in the sun. Perfect match, filled in easily and nicely, and stays this way.