So curly hair pic is wellacharm 3VV (2 tubes) and straight hair photo is wellcharm 3VV (2 tubes) 2BBL (4 chocolate chips worth mixed in). I must say I do love the wella line. I love the cream application. I mix one tube at a time to work worth. I love the vibrancy of the 3VV alone buy it did fade to red rather quickly. So when I did my touch up 6 weeks later I mixed in the wellacharm 2BBL and it came.out very dark initially but I loved the outcome! It faded more purple toned which is exactly what I wanted. I'm about to do my third application the same way 3VV/2BBL. I would like yo try the wella charm gloss this time 2 weeks after the color application to see how that holds the color. Overall this color is amazing! The formula is great for a sensitive scalp and doesn't really stain the skin. Love love love!

Getting tired of your bleach blonde belayage? Scared that dying your hair even more will damage it? Well, I've come up with a "demi permanent" solution :) I love my belayage but it was just getting a little too blonde for me and I hate that stark contrast in my hair. Using a demi permanent cream adds color without damage as it is "deposit only" meaning that there isn't any ammonia or peroxide that is used to open the cuticles of the hair (which is responsible for the damage you get using box dyes or bleach). However, as it is demi permanent it'll eventually start to fade and you'll have to dye it again. But buying your own dye and doing it yourself grossly outweighs the cost of getting it done at a salon! I wanted to "soften" my belayage 2-3 shades darker than the color I had. I bought everything at Sally's and the hair dye I used is Wella Colorcharm Demi permanent cream color in 8A-8-1 Light Ash Blonde I loved my results. Great product!

Great coverage and they have a variety of shades to choose from and processes rather fast. Scent was okay not super strong and color seems to stay well.