Wella Color Charm Demi Permanent

Wella has done wonders to my hair! My hair stylist uses this brand all the time to add beautiful highlights to my hair! It lifts perfectly! Even after she uses a toner on my hair. My hair is always so soft and it never drys out my hair!

Great color, easy to use, and doesn't have a chemical smell. The product worked very well and didn't stain clothes. Review from influenster.

One of my favorite brand love the way my hair looks shiny and beautiful is a great product sometimes the color goes away faster than what I expected it but looks great and I really like this color For this season is affordable is perfect for me

Love this product! I don’t like using permanent die because of the upkeep and root growth. I also like to try to preserve my natural color. I have a light ash brown as my natural color (no grays) and I’ve used the dirty blonde shade I believe. A warning for this product: the color applies a lot darker than advertised!! I used a medium brown once and my hair was nearly black. The great this about this is it does fade away with time. Washing my hair 2-3 a week I’d say the color lasted a couple of months. Highly recommend if you want to go darker and not commit! I went from light ash brown and mixed 7N medium natural blonde & 5N light natural brown and got this color.

I like this brand overall for demi color However, the medium ash blonde is in no way blonde. It is most definitely brown. And that's why I use demi color

I needed to tone down my grown out blonde to blend in my dark roots without doing further damage and this did an amazing job. My hair is shiny and healthy. My hair is a beautiful hue. It’s much darker than you will think it will come out but I did my research and already knew that. It’s exactly what I wanted it to look like.

I love using this brand, the quality is always amazing and the price is affordable. I love using this brand when I want to make something different in my hair. I really recommend this product.

I went from black to blonde last year and used a wella charm color I got from Sally's beauty supply. I was a little hesitant to use it since It was a new product to me, but I was completely satisfied with the results. The color matched almost exactly what I was expecting and It was relatively inexpensive as well.

Super happy with this product. I am an at home blonde of many years and let's just say I've tried a LOT of products to get the color I want. Wella has always been my go to for toning and color, so no surprise that I love this as well. I use the Demi-Permanent in 7a with a bit of 8n mixed in with 10 vol creme developer for my DIY shadow root. It gives the perfect gradient and busts the brass left behind after I bleach my regrowth. I touch up my roots first with lightener and then this color about every 6-8 weeks and the color lasts well until then. I just avoid washing hair too often and when I do I try to use cold water to rinse. Will repurchase as long as I continue to color my hair!

i used this color over my natural dirty blonde hair w/ platinum ends and this is the result! i used a protein filler to ensure it distributed evenly and i love the results. fair warning - it WILL come out a few shades darker than the color implied, it is definitely more of a med brown than dark blonde. i used 10 vol developer and it will fade naturally as i shampoo.