Wella color charm creme developer works amazing ! I really love how it lightened my hair to such a beautiful color. There wasn't a harsh scent compared to other lighteners which I enjoyed. The texture was great and helped for a smooth and easy application as well as mixing the product. I also really loved that wella didn't cause any irritation to my scalp so I was able to get close giving such great results. I would recommend this product.

I’ve used this bleach on serval occasions to dye my hair extensions. The price is good for the big bottle you get and it works well. I have dyed my hair copper(shown in picture) blonde,honey blonde and chocolate brown using this bottle and I still have so much left. I think it’s better than a lot of other brands and would recommend it.

Wella Cream Developer has been my go-to for years. The 20v developer is perfect for gently lifting my level 7N roots and depositing color for beautiful level 7 or level 8 strawberry and copper blonde hair colors. I always get even color deposit with minimal damage with this product. It is the one I trust and recommend.