To me, Welch's is synonymous with grape juice. I love grape juice, deeply flavored, satisfying, and oh so purple! It's hard to imagine drinking any other brand, because it's just plain not as good. I like frozen cylinders of juice like this because then you don't have the huge bottle crowding your cupboard waiting till it's time to be opened, and you can buy several at a time when it's on sale, and if you want to make just one glass at a time, you can do that. I also sometimes like it with lemon-lime soda mixed in. A friend drinks it with cola, though I haven't gotten quite that adventurous yet.