This website reminds me of an off brand tumblr. There are a ton of images and gifs that you can 'heart,' or like, or add to collections of similar images/gifs that other people can browse and follow. Plus, they added a sort of messaging system that is rather new. The only thing I dislike about WeHeartIt is the sites organization. I personally don't think it makes a ton of sense for button to be where they are or what they are.