W7 is a beauty brand originating from the UK that provides an affordable way to get jaw dropping looks! W7's In the Buff contains 12 inspired shades for a gorgeous, natural look. This beautiful eyeshadow palette comes in a lightweight, yet sturdy tin and includes a double sided brush (one side smudger). W7's In The Buff palette proves that neutral is anything but boring by showcasing a gorgeous spectrum of colors and finishes from pale and deep, to matte and sparkly. The colors blend together charmingly and they don't settle around the crease or the corners of your eye like a lot of cheaper palettes do. You'll achieve a host of new neutral looks, smoky dramatic eyes, and everything in between!